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Maximizing Global Appeal: How Demand Data Can Inform Strategic Decisions for TV Executives using Miracle Workers as a Case Study

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Parrot Analytics Insights - January 2024

For entertainment executives looking at ways to make more informed decisions regarding their content, demand data provides a wealth of insight. In the case of "Miracle Workers," executives can use demand data to help them make more informed acquisition decisions, distribution decisions, or programming decisions.

For example, content valuation can be used to determine the worth of the series based on audience demand, such as whether the cost of acquiring the content is worth the return on investment for the platform. Executives can determine the dollar value contribution of any title, including "Miracle Workers," in any region at any time.

Using demand data, executives can also gain insights into various key factors that impact the performance of the content, such as how well the audience demand is maintained over time. According to the analysis, "Miracle Workers" has outstanding longevity and momentum, meaning that the fans have consistently maintained their interest in the show and that the show has been growing in terms of interest.

Additionally, executives can find out where the show is doing well and where it needs further attention. For example, the show is performing well in the United States, Canada, Russia, Spain, United Kingdom and has good results in China, Netherlands, Brazil, and Australia. They can use this data to fine-tune their advertising and marketing strategy for the show based on the target audience to increase the show's popularity further.

Demand data also offers important insights regarding the show's travelability, which quantifies a show's ability to attract international demand relative to its home market. In this case, "Miracle Workers" has good travelability, indicating that there's potential for the show's international expansion to additional markets.

Additionally, executives can leverage demand data to address pre and post-release questions concerning supply and demand, taste clusters, optimal release strategy, optimal pricing, and competitive benchmarking. For instance, executives can analyze the show's performance among other key titles available in the market to identify areas where "Miracle Workers" needs improvement.

From the data provided, executives can further infer that the show's popularity in Brazil has been decreasing recently due to diminishing demand across the region. Knowing this, executives could strategize solutions to address the show's performance issues or how to better market it to the Brazilian audience.

In conclusion, demand data can be used to help TV executives make informed decisions about their content. The insights provided by demand data are vast and should be considered seriously to increase audience appeal and demand, making the show an attractive asset in an increasingly competitive market.

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