As a TV executive, there are several strategic decisions you can make by analyzing the demand data for the Miracle Workers show in Brazil in February 2024. First and foremost, demand data can help you with content valuation. With its continuous high demand, this show is an excellent acquisition target, and using demand data, you can estimate its value to your platform. Secondly, the demand data shows that Miracle Workers is a romance genre show, with high demand in Brazil. As such, you can use the demand data to assess the popularity of romance shows in the region and to make informed decisions on acquisition or production.
Demand data can also help you to make programming decisions. For example, the top 10 markets where the show is in-demand over the past 30 days can give you insights into where to air the show to maximize your return on investment. In contrast to the global demand, the show has performed best in the United States, which is the primary market globally. Knowing this can help you decide to prioritize advertising and promotions activities in the United States. Similarly, the show's rankings in Russia, the United Kingdom, Spain, Canada, France, the Netherlands, Australia, and China provides insights into how the show is performing in each market.
The demand data also shows that "Miracle Workers"'s travelability is good. You can assess whether this show has global appeal and compare this show's international demand relative to its home market. As such, as a TV executive looking to expand your platform internationally, understanding the travelability data can help inform your content acquisition decisions.
Furthermore, by determining that the show has excellent longevity and is maintaining outstanding audience demand over time, you can invest more in marketing the show. The demand data also demonstrates that the show's momentum is exceptional, making it easier to market to retain subscribers or to entice new ones.
Finally, by providing insights into audience viewing patterns, you can use demand data to help with distribution decisions, such as rights negotiations, and to optimize your release strategy and pricing. Overall, demand data provides actionable insights to help executives make more informed content acquisition, distribution, and programming decisions.
