The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it can be immensely challenging to make decisions regarding the acquisition, distribution or programming of a TV show. However, with the help of demand data, Parrot Analytics can provide you with valuable insights to make informed decisions. Using the example of "Ninja Kamui", we can see how demand data can be used to gain insightful data to evaluate the performance of a TV show in a specific market and to help with content valuation.
One crucial piece of information, as seen from analysis, is the demand for the show in Brazil, which has increased by 94.9% in February 2024. The high demand percentage indicates that the audience views this show positively. Another relevant piece of information is the ranking of "Ninja Kamui" at the 96.7th percentile in the drama genre in Brazil, which means that the show is high in demand and has more demand than 96.7% of all other drama titles in the same market. This data indicates that "Ninja Kamui" is well-positioned to succeed in Brazil.
Furthermore, global performance data is essential when making content acquisition or distribution decisions. The data indicates that "Ninja Kamui" has outstanding worldwide audience demand across all platforms, with an outstanding travelability and a good longevity rate. Additionally, the show has a good momentum rate, and its franchisability and reach are both okay. These data points reveal that the show is in a valid position to perform well in the global market.
Moreover, examining data on the show's performance on a rolling year basis against the last 30 days can give you additional insights. The data reveals that "Ninja Kamui" has increased in popularity in recent times. When considering content valuation, this information could be useful in determining the value of the show, as it indicates increasing audience demand, which often translates to higher revenue.
Finally, understanding which regions are showing the most significant demand for the show can help in making informed decisions about programming and distribution. From the analysis, we can see that the most significant demand for the show globally is from the United States, followed by Trinidad & Tobago and other countries across the world. This information can help an entertainment executive to make informed decisions on targeting advertising campaigns and promotional activities in the regions where there is a higher demand for the show.
In conclusion, the performance of "Ninja Kamui" in Brazil demonstrates the relevance of Parrot Analytics in helping entertainment executives make informed content acquisition, distribution, and programming decisions. The data on the show's performance in Brazil and globally over a one-year period and the last 30 days shows that demand data can provide valuable insights into a show's performance, including its franchises, travelability, longevity, momentum, and reach. All these insights can be used to make informed decisions on content valuation.
Ninja Kamui's travelability to Brazil in the last 30 days is 13%, which means that the audience demand for Ninja Kamui is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Ninja Kamui travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ninja Kamui, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2 p.m. PST using global tv demand content analytics from Parrot Analytics for Ninja Kamui in Brazil. We provide our partners with essential TV industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.