The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives across the entertainment industry use demand data to make informed decisions on content valuation, acquisition, distribution, and programming. By analyzing the case of "Orphan Black: Echoes" in Brazil for the month of March 2024, we can see several ways in which demand data can provide valuable insights for decision-makers.
Firstly, using demand data, we can determine the popularity of a show relative to the market average and its performance over time. In the case of "Orphan Black: Echoes," although the show achieved good demand levels in Brazil during March, demand decreased by 11.3% during the month. The show also experienced a drop in its rank by 112 spots. This suggests that while the show may currently be in demand, it may be losing popularity over time.
Additionally, executives can examine the Parrot Pulse for various dimensions such as travelability, momentum, longevity, and franchisability, which provide insights into the show's potential performance across international markets, spin-off potential, pace of growth, and ability to maintain audience demand over time. In the case of "Orphan Black: Echoes," audience demand in Brazil was 112% of the demand in Canada, its country of origin, indicating good travelability. However, the show's longevity was poor, and its momentum was only okay. This information can provide a holistic view of the show's potential and help executives' decision-making strategies.
Demand data can also be used to provide insights into audience preferences, trends, and purchasing habits. For example, executives can obtain information on other shows that "Orphan Black: Echoes" fans also like, such as "Halo," "Percy Jackson And The Olympians," and "Futurama." This analysis can help in identifying trends and potential areas of growth for acquisition or development to make informed programming or content decisions.
Finally, executives can use demand data to analyze the show's reach globally. The data allows us to determine the top ten global markets where "Orphan Black: Echoes" is most in-demand, revealing the show's performance in markets such as Australia, Denmark, the United States, Romania, Bulgaria, Germany, and the Netherlands. With such information, executives can make informed acquisition or distribution decisions based on the show's global popularity.
In conclusion, the analysis of "Orphan Black: Echoes" for the month of March 2024 in Brazil exemplifies how demand data can provide valuable insights for content executives to make informed decisions and improve their business strategies. By leveraging demand data, executives can make sound content valuation, acquisition, distribution, and programming decisions that can drive their businesses forward.
Orphan Black: Echoes's travelability to Brazil in the last 30 days is 132%, which means that the audience demand for Orphan Black: Echoes is 132% of the demand in its country of origin, Canada. Click through to another market to discover how well Orphan Black: Echoes travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for AMC+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Orphan Black: Echoes, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Orphan Black: Echoes in Brazil. We provide our partners with extensive OTT insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.