The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data helps entertainment executives make more informed content, acquisition, distribution, and programming decisions. By examining the case of "Patito Feo" for the month of March 2024 in Brazil, we can showcase different ways in which demand data can be leveraged:
1. Content Valuation: By analyzing audience demand data, we can quantify the dollar value contribution of any title to any platform in any region. In the case of "Patito Feo," the show had 5.2 times the audience demand of the average show in Brazil over the last 30 days, indicating good demand. This information can be used to estimate the baseline value of the show in the Brazilian market, assess its ability to drive subscriptions and minimize churn, and evaluate the show's ROI for any given platform.
2. Region-Specific Audience Insights: Audience demand data allows executives to understand audience preferences and trends in specific regions. For instance, executives can learn which genres are popular in Brazil or other regions, which can inform content creation, acquisition, and distribution decisions. In the case of "Patito Feo," we can see that the show's demand in Brazil is good, while it remained 75% of the demand in Argentina, its country of origin. This information can be used to evaluate the show's travelability and determine whether the show has the potential to perform well in other countries.
3. Performance Analysis: Demand data allows executives to assess how a TV show is performing relative to other titles available on the market. For example, executives can compare the demand of "Patito Feo" to the average demand of TV shows in Brazil or other markets. The show outperforms the demand of the average TV show in all markets where it has the highest demand. This information can be used to benchmark the performance of "Patito Feo" against other titles, evaluate audience engagement, and make informed decisions about renewals and cancellations.
4. Decision Making in All Areas: Entertainments executives can use demand data in all areas of decision-making. They can use it to value IP globally, inform scalable concept testing to optimize the upcoming production for success, enable competitive benchmarking to compare its performance against other shows available on the market, answer questions about how popular the show is relative to the market average, or inform the marketing campaigns ahead of a premiere.
In conclusion, demand data is a powerful tool that can be used by entertainment executives to make informed content, acquisition, distribution, and programming decisions. As we have shown through the example of "Patito Feo" in Brazil, examining demand data can provide insights into the value of content, audience preferences, performance, and can inform decision-making in all areas of the entertainment industry.
Patito Feo's travelability to Brazil in the last 30 days is 64%, which means that the audience demand for Patito Feo is 64% of the demand in its country of origin, Argentina. Click through to another market to discover how well Patito Feo travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. El Trece, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Patito Feo.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Patito Feo from partners like El Trece.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Patito Feo? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as El Trece to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from El Trece by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Patito Feo. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as El Trece to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Patito Feo), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as El Trece by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Patito Feo, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular El Trece‘s Patito Feo is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for El Trece and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Patito Feo, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand metrics from Parrot Analytics for Patito Feo in Brazil. We provide our partners with extensive OTT insight to help them drive better and more informed content sales strategies. Contact us today to find out more.