As an entertainment executive, using demand data can be an essential tool for making informed decisions about content decisions, acquisitions, distribution, and programming. In the case of "Penny Dreadful," there are several key insights that can be gathered from demand data in Brazil to better understand the show's performance and make strategic decisions.
Firstly, demand data can be used in content valuation to determine the dollar-value contribution of any title to any platform in any region. Examining the demand of "Penny Dreadful" in Brazil over the last 30 days, we see that the show has achieved good audience demand, with demand five times the average show. This indicates that the show can provide meaningful value to a streaming platform seeking content that can attract audiences and drive engagement. Additionally, we can see that demand for the show has been increasing recently, indicating that it may be worth continuing to invest in the show's content.
Secondly, demand data can be used to make informed acquisition decisions by providing insight into what type of content exhibits opportunity to acquire or produce. By examining the top ten global markets where "Penny Dreadful" is most in-demand over the last 30 days, we see that it outperforms the demand of the average TV show in each of these markets. Spain is the number one market globally for the show with 7.2x audience demand, followed by the United States, indicating that the show has a solid fan base in these markets. As demand for the show has been increasing in Brazil by 27.9% in December 2023, it may be worth considering acquiring or producing content similar to "Penny Dreadful" that caters to the Brazilian audience.
Thirdly, demand data can be used to inform programming decisions by identifying trends in audience preferences and the performance of other shows in the same genre. The Parrot Analytics data shows that fans of "Penny Dreadful" also enjoy "The Walking Dead," "What We Do In The Shadows," "Game Of Thrones," and "The Mandalorian," among others. This information can be useful both in developing new content that caters to similar audiences and in programming related content, such as scheduling the shows together to improve audience engagement.
In conclusion, by examining the demand data for "Penny Dreadful" in Brazil, entertainment executives can leverage insights to make informed content, acquisition, distribution, and programming decisions. The demand data can be used to determine content valuation, identify opportunities to acquire or produce similar content, and program content that resonates with similar audiences while keeping up with the latest trends. Demand data provides valuable insights that can help entertainment executives make better decisions and generate more value for their audiences and businesses.
