As an executive at an entertainment company, you are likely faced with tough decisions with regards to content creation and distribution. However, with the use of demand data from Parrot Analytics, informed decisions can be made that can reduce risk and lead to higher revenue.
One way that demand data can be used is to inform content valuation. The value of a show or movie can be calculated using demand data, which helps determine the contribution that a title can make to a platform or network, and which regions have the most potential.
For example, looking at "Penny Dreadful" for February 2024 in Brazil, the show has had 5.1 times the audience demand of the average show in the country. By examining the demand in comparison to other titles in the genre, we see that "Penny Dreadful" ranks in the 97.6th percentile for drama titles. This data can be used to assess the value of the show, as well as to compare it with other titles available on the market.
Demand data can also inform programming decisions. Looking at the top 10 global markets where "Penny Dreadful" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. This data can help inform decisions about where to distribute the show, and potentially target international markets that show high demand.
Additionally, demand data can be used for content acquisition decisions. By analyzing what shows are popular with audiences that are already engaged with "Penny Dreadful" (such as "American Horror Story" and "The Handmaid's Tale"), companies can make more informed decisions about what to acquire.
Lastly, demand data can help with subscriber acquisition and retention. By identifying what titles are most popular and resonating with audiences, networks can make more informed decisions about what titles to buy, which can increase customer satisfaction and reduce churn rates.
In conclusion, by utilizing demand data from Parrot Analytics, entertainment companies can make more informed decisions about content creation, acquisition, distribution and programming. This leads to lower risk, higher revenue and a better customer experience.
