The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed content, acquisition, distribution, and programming decisions. The case of "Penny Dreadful" in Brazil provides a perfect example of how you can use demand data to make informed decisions.
One application of demand data is content valuation. Content valuation enables you to answer questions about the value of a content library to a platform over time and how much a particular content is worth to a streaming platform. Using demand data, you can calculate the ROI a specific title will bring for any given platform and assess a TV series' ability to drive subscriptions and mitigate churn. For instance, you can use the demand information for "Penny Dreadful" in Brazil to calculate its dollar value contribution to any platform operating in that market.
In addition to content valuation, demand data can also inform acquisition decisions. Demand enables you to value content and determine how much to spend on acquiring it. In the case of "Penny Dreadful" in Brazil, you can see that its demand has been good and that it has been increasing recently. Additionally, you can use demand data to answer questions concerning supply and demand, such as what type(s) of content exhibit an opportunity to acquire or produce.
Demand data also helps with subscriber retention and acquisition decisions. You can determine which titles to buy if you want to keep your current audience happy or grow your audience respectively. For instance, you can use demand data for "Penny Dreadful" in Brazil to assess its ability to drive subscriptions and mitigate churn for a streaming platform.
Furthermore, demand data can inform programming decisions such as the best release strategy for a show, pre-release marketing, and the optimal pricing strategy. Using demand data, you can measure momentum, which is the pace of audience growth and longevity, which measures how well audience demand is maintained over time. In the case of "Penny Dreadful," we see that its momentum and longevity have been outstanding over the past 30 days in Brazil.
Finally, demand data can inform distribution decisions. Using the top 10 global markets where "Penny Dreadful" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets. Therefore, you can use demand data to determine which platforms to target for the distribution of a particular content.
In conclusion, demand data is a powerful tool that entertainment executives can use to make informed decisions relating to content valuation, acquisition, distribution, and programming. The example of "Penny Dreadful" in Brazil demonstrates how demand data can be used to make more informed decisions, ultimately driving success in the entertainment industry.
Penny Dreadful's travelability to Brazil in the last 30 days is 85%, which means that the audience demand for Penny Dreadful is 85% of the demand in its country of origin, United States. Click through to another market to discover how well Penny Dreadful travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Brazil as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. SHOWTIME, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Brazil. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Penny Dreadful.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Brazil to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Penny Dreadful from partners like SHOWTIME.
Studios in Brazil are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Penny Dreadful? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Brazil, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as SHOWTIME to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Brazil. Contact us now to leverage a return-focused selection criteria for title acquisition from SHOWTIME by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Penny Dreadful. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as SHOWTIME to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Penny Dreadful), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as SHOWTIME by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Penny Dreadful, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Penny Dreadful is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Penny Dreadful, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand datasets from Parrot Analytics for Penny Dreadful in Brazil. We provide our partners with comprehensive entertainment industry workflows to help them drive better and more informed content distribution strategies. Contact us today to find out more.