The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive looking to make more informed content, acquisition, distribution, or programming decisions? Look no further than demand data.
Demand data is a comprehensive tool for understanding audience engagement with your content. Take "Goosebumps" for example, a supernatural teen drama that achieved 4.6 times the audience demand of the average show in Brazil over the last 30 days. This is a strong indicator of the show's performance in this region, as only 8.6% of all TV shows have this level of demand. Furthermore, the show's demand has steadily increased recently, indicating a growing audience interest.
But demand data doesn't stop there. Leveraging the Parrot Pulse, "Goosebumps" has achieved outstanding global audience demand across all platforms. The show's longevity is also outstanding, indicating a sustained popularity over time. Additionally, the franchise potential for "Goosebumps" is rated as okay, suggesting there is room to explore spin-off opportunities to further monetize the show's intellectual property.
Demand data can also provide insights into audience taste clusters. In the case of "Goosebumps," it is revealed that the show's genre, comedy, has high demand with a percentile rating of 97.6%. Moreover, the show's fans also enjoy titles such as "Percy Jackson and the Olympians," "The Simpsons," and "Family Guy," which can inform content acquisition decisions outside of the show's primary genre.
Looking further at the show's performance beyond Brazil, we see that "Goosebumps" achieved outstanding audience demand in its native country, the United States, and ranked second globally in Australia. This indicates that the show has international travelability potential, having achieved good audience demand relative to its home market. By analyzing the top 10 global markets where "Goosebumps" is most-in demand, the Parrot Analytics platform has a clear understanding of the countries where distribution and licensing agreements would be most valuable.
Furthermore, demand data can inform programming and release strategies. By identifying demand spikes in Brazil, "Goosebumps" can strategize programming to take advantage of these peaks and maximize audience engagement. In addition, demand can help optimize marketing campaigns ahead of a premiere, starting with a clear understanding of audience preferences and trends and leveraging that insight to reach specific audience segments who show high demand for the show.
Lastly, demand data is a useful tool for content valuation. By examining the dollar value contribution of any title, to any platform, in any region, an entertainment executive can make more informed content financing decisions. By understanding the platform-specific contribution and how a title drives engagement across the rest of the catalog, the evaluation stage of the content production and distribution cycle can be optimized.
In conclusion, demand data offers a wealth of information for entertainment executives looking to make informed decisions. Using the example of "Goosebumps," we can see how demand data can improve content, acquisition, distribution, and programming decisions. With a clear understanding of audience preferences, taste clusters, and global demand trends, executives can create a strategic roadmap for maximizing content value and overall business growth.
Goosebumps's travelability to Brazil in the last 30 days is 96%, which means that the audience demand for Goosebumps is 96% of the demand in its country of origin, United States. Click through to another market to discover how well Goosebumps travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Goosebumps is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Goosebumps, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Goosebumps in Brazil. We provide our partners with deep TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.