As an entertainment executive, understanding audience demand is crucial when making content-related decisions. Using the TV series "Goosebumps" as an example, its demand data can help executives make more informed content acquisition, distribution, and programming decisions.
Content valuation is a crucial aspect of content acquisition, and demand data can assist in determining the value of a show. Parrot Analytics' content valuation system is powered by global audience demand, which provides an economic value for any title. By using evolution in demand data, executives can assess a show's ability to bring financial and engagement value to their platform, assisting them in determining how much should be spent on a show when acquiring it.
The "Goosebumps" case study also highlights the importance of examining audience demand in specific countries to determine a show's global performance. In Brazil, "Goosebumps" has a good demand, with it being 4.3 times the average show's demand in Brazil for the last 30 days. The show's audience demand has been decreasing recently, and it dropped in its rank by 702 spots during December 2023. Executives must carefully examine demand data to ascertain if a show is losing or gaining popularity and analyze factors like its rank and peak demand to make informed programming decisions.
Furthermore, examining audience demand in various genres and how it translates to a show's performance is another essential aspect of decision-making. For "Goosebumps," it ranks in the 97.3th percentile in the comedy genre in Brazil, meaning it has higher demand than 97.3% of all comedy titles in Brazil. The audience demand for "Goosebumps" has also decreased by 72.2% in Brazil during December 2023. By analyzing audience demand data by genre and the show's performance, executives can make more informed programming decisions when it comes to selecting and marketing a show.
Demand data can also help executives make more informed decisions around content distribution and reach. By examining the top 10 global markets where "Goosebumps" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each of these markets. The show's top market is the United States, where it achieved an outstanding audience demand of 10.4x. This data can be instrumental in determining the platforms and networks that should be targeted for distribution of the content.
Finally, data on franchisability, momentum, longevity, and reach can assist executives in determining a TV show's spin-off potential, pace of growth, how well audience demand is maintained over time and the number of people expressing demand for a show. For "Goosebumps," its reach is poor, but its franchisability and momentum are okay and outstanding, respectively. Additionally, the data shows that its longevity is outstanding, indicating that it's likely to remain popular over time.
In conclusion, by leveraging demand data, executives can make more informed content-related decisions. From content valuation to programming, distribution, and promotional decisions, demand data provides insights into audience preferences and can be a useful tool for decision-making. By examining specific country and genre demand data and evaluating a show's performance using metrics like longevity, momentum, and reach, executives can make informed decisions that ensure financial and engagement value to their platform.
