If you're an entertainment executive, understanding a show's audience demand can be crucial to deciding whether to acquire, produce or distribute a show. Luckily, Parrot Analytics' demand data can provide insights into almost any show's popularity. Let's take "Goosebumps" in Brazil for example:
1. Content valuation: The demand for "Goosebumps" can help executives make informed content valuation decisions. The demand data could help answer questions concerning how much "Goosebumps" is worth to a streaming service, estimate the ROI for a specific title, or assess the show's ability to drive subscriptions and mitigate churn for any given platform. The demand for "Goosebumps" has been good when compared with an average show in Brazil over the last 30-days, helping confirm its status as a valuable commodity.
2. Programming decisions: The demand spikes in late January for "Goosebumps" in Brazil imply that change might need to be made with the show's schedule in February to prevent viewer fatigue. Understanding demand trends can help make programming decisions on how to release a show, when to air new episodes, or how to counter-program against other shows and/or competitors.
3. Distribution decisions: Further analyzing the global audience demand for "Goosebumps," we can see the show's home market, the United States, is its number one market globally. With exceptional audience demand, executives at Parrot Analytics could recommend the series be pushed more within this market, or try to penetrate a less saturated market like Russia where the show is performing extremely well.
4. Acquisition decisions: With the genre-based audience data aggregation provided by the demand hit-lists, executives can identify other popular shows that may appeal to 'Goosebumps' audience. If the IP for "Goosebumps" becomes available, knowing its global audience demand could enable executives to calculate a fair value of the IP or determine the series' interest to potential buyers, thereby allowing them to make informed acquisition decisions.
5. Talent representation decisions: Lastly, demand data can help talent agencies represent clients for maximum exposure and revenue. By knowing what shows their clients' fans watch, agencies can afford digital ad spend strategically in social media campaigns using TV show-specific keywords and hashtags, promoting their clients with relevant influence, to acquire more fans and stream views worldwide.
In summary, analyzing a show's demand data provides a wealth of insights, empowering executives to make optimal content decisions that drive overall success. "Goosebumps" in Brazil is a prime example of how Parrot Analytics' demand data enables informed decision-making regarding content valuation, programming, distribution, acquisition, and talent representation.
