Using demand data can greatly help entertainment executives in making content, acquisition, distribution and programming decisions. By analyzing the demand data of "Goosebumps" for the month of February 2024 in Brazil, we can see how Parrot Analytics' system provides important insights regarding audience engagement and preferences, market trends, and comparisons to other titles.
One of the key applications of demand data is content valuation. For "Goosebumps", we can calculate how much value this show brings to any platform or distributor in any region. The show has a demand 2.6 times higher than the average show in Brazil, suggesting that it is a desirable title for audiences there. This also means that the show carries a relatively high monetary value, as it contributes more to a platform's bottom line compared to other average shows with less demand.
Demand data can also inform acquisition decisions. Executives can use demand data to determine what types of content exhibit the most opportunity to produce or acquire. In this case, we can see that "Goosebumps" resonates well with audiences in Brazil as well as globally. In fact, the show outperforms the average TV show in all of the top 10 markets where it is most in-demand, indicating that it has the potential to attract viewers on a global scale.
Furthermore, analyzing the drop in the show's rank by 1743 spots in Brazil during February 2024 can help executives make programming decisions. They can evaluate why there is a sudden decrease in demand and decide whether to change up the content mix in their schedule or to allocate more resources to marketing the show to bring demand back up.
Demand data can also be used to gauge audience preferences and tailor content to their needs. In this case, we see that "Goosebumps" is heavily demanded in the comedy genre and fans who enjoy this show also enjoy similar titles like "Rick and Morty" and "Family Guy." This data can be used by executives to determine what types of content and genres are resonating with their audiences, and inform future content or acquisition strategy.
Finally, demand data can also be used to assess the performance of a show and measure its potential. In this case, we can see that "Goosebumps" has an outstanding worldwide audience demand across all platforms, which means it has the potential to attract a large audience and generate higher revenues. Its excellent longevity (ability to sustain demand over time) and momentum (pace of growth) further reinforce its potential.
In sum, executives working in the entertainment industry can leverage demand data provided by Parrot Analytics to make more informed decisions regarding content valuation, acquisitions, distribution, programming, and audience preferences. By understanding the demand for their content, executives can better tailor their strategies to meet the needs and preferences of their audiences as well as make more informed decisions to grow their business.
