The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide valuable insights for entertainment executives working in various areas of the industry. As we can observe from the analysis of "Mr Inbetween" in Brazil during the month of December 2023, demand data can help inform decisions related to content evaluation, acquisition, distribution, and programming.
Content Valuation:
Using demand data, executives can evaluate the economic value of a particular title. In the case of "Mr Inbetween", executives can use demand data to determine the show's contribution to their platform's revenue in Brazil. Parrot Analytics' content valuation system enables decision-makers to estimate the ROI of a specific title and determine its ability to drive subscriptions and minimize churn. By tracking the show's demand levels, executives can also assess its ability to attract and retain a loyal audience.
Acquisition Strategy:
Demand data can help executives make strategic acquisition decisions. By examining the top 10 global markets where "Mr Inbetween" is most in-demand over the last 30 days, executives can decide where to target their efforts for acquisition deals. Moreover, executives can uncover which shows are most similar to "Mr Inbetween" through similarity analysis and discover new titles to acquire.
Programming Decisions:
Demand data can help executives make decisions about programming schedules and release strategies. The analysis of "Mr Inbetween" demonstrated that the show experienced a spike in demand in mid-December, which indicates that this timing might be optimal for programming and launching new episodes. Executives can also assess the show's momentum, longevity, and travelability to determine which content strategy is best suited for the specific target market.
Distribution Strategy:
Demand data can aid executives in making distribution decisions. By examining the demand levels in different regions, executives can determine which platforms to target for distribution. For instance, global demand for "Mr Inbetween" is outstanding, indicating that there are opportunities for international distribution and expansion. The show's franchisability (spin-off potential) and reach (the number of people expressing demand for a show) are both good, indicating it has further potential to generate revenue through extensions or licensing.
Content Evaluation:
Demand data can also inform content evaluation, helping executives identify the most in-demand genres and formats in a particular region. The analysis shows that "Mr Inbetween" ranks at the 94.9th percentile in the comedy genre in Brazil, indicating high demand for this genre. By examining the show's audience overlap with other titles, executives can determine which shows are most similar to "Mr Inbetween" and assess their potential for similar success.
In conclusion, demand data is integral to informed decision-making across the entertainment industry. Using Parrot Analytics' content valuation system and other tools, executives can evaluate content, acquire new titles, determine programming schedules and release strategies, make distribution decisions, and optimize content for different regions and audiences. The analysis of "Mr Inbetween" in Brazil provides a compelling case for the value of demand data in making precise and valuable decisions that lead to commercial success.
Mr Inbetween's travelability to Brazil in the last 30 days is 14%, which means that the audience demand for Mr Inbetween is 14% of the demand in its country of origin, Australia. Click through to another market to discover how well Mr Inbetween travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Mr Inbetween is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mr Inbetween, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 18, 2024, 12:42 p.m. PST using analytics from Parrot Analytics for Mr Inbetween in Brazil. We provide our partners with smart television industry expertise to help them drive better and more informed content sales strategies. Contact us today to find out more.