The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to make more informed content, acquisition, distribution, or programming decisions. Parrot Analytics' content valuation system is based on demand data, which can reveal the dollar value contribution of any title to any platform in any region. In this article, we will illustrate how demand data can help you make strategic decisions using the case of "Slasher" in March 2024 in Brazil.
Content Valuation: One of the primary ways you can use demand data is to determine the value of your content. By analyzing demand data of "Slasher," you can understand the value of this title both globally and locally. For example, the demand for "Slasher" in Brazil is good, as it has 3.8 times the audience demand of the average show in Brazil over the last 30 days. In addition, demand for this show has increased in Brazil by 46.4% in March 2024. The show also achieved a peak rank of #572 in Brazil, moving up 210 spots during March.
Content Acquisition: You can use demand data to make better acquisition decisions. By analyzing the demand data of "Slasher," you can assess the show's franchisability and travelability. Franchisability refers to the show's spin-off potential, which for "Slasher" is okay. Travelability quantifies a show's international demand relative to its home market. For "Slasher," the documented travelability is okay, which means it can travel a bit better than some other titles.
Content Distribution: You can use demand data to make better distribution decisions for your content. The demand data of "Slasher" indicates that it has higher demand than 96.8% of all drama titles in Brazil. You can use this data to decide which platforms you should target for distribution of your content.
Programming decisions: The demand data of "Slasher" can help you make strategic programming decisions. For example, by examining the top 10 global markets where "Slasher" is most in-demand, you can find out which platforms you can target for the show's distribution. Additionally, with the demand for "Slasher" decreasing in recent times, you can use the demand data to figure out how to optimize your programming decisions. Maybe it's time to increase advertising for the show or invest in an exciting new marketing campaign to re-ignite people’s interest.
In conclusion, demand data can help you make more informed and strategic content, acquisition, distribution, or programming decisions. By leveraging Parrot Analytics data, you can determine the value of your content, the potential of your content to travel across regions, and the shows that are in-demand in different markets. You can also identify which titles to acquire, which platforms to distribute your content, and which programming decisions to make. Demand data is a powerful tool that can help you optimize your content strategy and generate more demand for your content.
Slasher's travelability to Brazil in the last 30 days is 81%, which means that the audience demand for Slasher is 81% of the demand in its country of origin, Canada. Click through to another market to discover how well Slasher travels internationally.
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Acquire the best shows from partners such as Shudder to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Slasher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Shudder by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Shudder‘s Slasher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shudder and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Slasher, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using television demand analytics from Parrot Analytics for Slasher in Brazil. We provide our partners with deep media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.