The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can help entertainment executives make informed content acquisition, distribution, and programming decisions. In the case of "Slasher," a TV series with high audience demand in the United Kingdom, demand data is important in assessing content valuation, audience preferences, and content performance over time.
Firstly, content valuation is an essential aspect of assessing the worth of any content. Demand data-driven metrics provide information on the dollar value contribution of a title to any platform in any region. By using Parrot Analytics' content valuation system, executives can identify a show's worth relative to other titles and target platforms that will offer the best return on investment.
Secondly, audience preferences can help studios, producers, and networks make informed content acquisition decisions. The demand for "Slasher" in the United Kingdom increased by 45.5% in March, indicating a growing interest in the show. Additionally, audience affinity analysis provided some insight into the types of shows that fans of "Slasher" also like, such as "RuPaul's Drag Race," "The Crown," and "SEAL Team."
Thirdly, content performance over time is an important consideration in making programming decisions. The Longevity measure provided by Parrot Analytics indicates how well audience demand is maintained over time. For "Slasher," the demand in the United Kingdom increased by 45.5% in March, indicating that it is still captivating audiences several years after its initial release.
Fourthly, when assessing the global performance of a TV series, executives can use travelability, momentum, franchisability, and reach measures. For example, in the case of "Slasher," the show has good worldwide audience demand and reach, while the travelability and franchisability ratings are only OK.
Finally, by analyzing the top 10 global markets where "Slasher" is most in-demand over the last 30 days, entertainment executives can get valuable information on the performance of the show in other regions, as well as information on where to focus future efforts. In the case of "Slasher," it outperforms the average TV show in Bulgaria, Canada, the United States, France, Brazil, Spain, the United Kingdom, the Netherlands, and Germany.
In summary, entertainment executives can use demand data to make informed content acquisition, distribution, and programming decisions. Demand data helps executives assess content valuation, audience preferences, content performance over time, and can provide valuable insights into a show's global performance and other regions to prioritize. "Slasher," with its strong audience demand in the United Kingdom and globally, is an excellent example of how demand data can help entertainment executives make more informed decisions.
Slasher's travelability to the United Kingdom in the last 30 days is 79%, which means that the audience demand for Slasher is 79% of the demand in its country of origin, Canada. Click through to another market to discover how well Slasher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Shudder‘s Slasher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shudder and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Slasher, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2 p.m. PST using analytics from Parrot Analytics for Slasher in the United Kingdom. We provide our partners with valuable SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.