The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make informed content, acquisition, distribution, and programming decisions. Demand data is emerging as an important tool in determining the worth of content. Parrot Analytics, a global TV analytics firm, can help you make these decisions using demand data. Here is how the demand data for "Slasher" can inform your decisions:
Content Valuation:
Demand data can determine the value of content. By analyzing audience demand data, you can determine the dollar value of a TV show, its contribution to a platform, and how much it drives engagement across the platform. Parrot Analytics content valuation system specifically uses demand data to reveal the dollar value contribution of any show to any platform in any region.
Using demand data for "Slasher," we see that demand for the show is good in Canada, with 6.0 times the audience demand of the average show. Additionally, "Slasher" has increasing demand, with demand increasing by 25.8% in Canada during March 2024. However, its average demand on a rolling year basis has decreased, despite a recent spike in demand. This gives you an indication of the show's popularity and value over time.
Optimal Release Strategy and Pricing:
Demand data can be used to develop a release strategy for a TV show, as well as determine pricing. By examining the demand data for "Slasher," we see that demand spiked in late March 2024 in Canada. This information can be useful if you are considering releasing a new season of "Slasher" and helps to indicate the best time of the year and day to release episodes.
Supply and Demand Decisions:
Demand data helps you to determine which type of content will be most successful. By identifying the most popular genres in different markets, you can make informed decisions about what type of show you want to produce or acquire. For example, the demand data for "Slasher" identifies the top ten global markets where it is most in-demand, indicating where there might be an opportunity to invest in the series.
Subscriber Retention and Acquisition Tactics:
Demand data can also inform subscriber retention and acquisition tactics. You can determine which titles are most likely to appeal to your audience, and therefore which titles will help you to attract or retain subscribers. By examining the shows that fans of "Slasher" also like, we can gain insight into what resonates with its audience, including "RuPaul's Drag Race," "Prison Break," and "Shameless," which might be useful when considering what content to produce or acquire.
Competitive Benchmarking:
Demand data enables competitive benchmarking, allowing you to compare the performance of your show against other titles available on the market. For "Slasher," we see that its performance is good in all the top 10 global markets where it is in-demand, indicating that it might be a good benchmark for other shows in the same genre.
In conclusion, demand data is an essential tool for entertainment executives in making informed decisions about their content, acquisition, distribution, and programming decisions. In the case of "Slasher," we have shown how analyzing the show's demand data can provide valuable insights into its value, popularity, release strategy, and potential for future success. Parrot Analytics' content valuation system is specifically designed to use demand data to inform decision-making processes, enabling you to stay ahead of the competition while making informed decisions about your content.
This is Slasher's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Slasher travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Horror genre and assess the strengths and weakness of the competition’s content e.g. Shudder, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Canada. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Slasher.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Horror. Using audience demand data, explore markets such as Canada to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Slasher from partners like Shudder.
Studios in Canada are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Horror) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Slasher? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Canada, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Shudder to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Canada. Contact us now to leverage a return-focused selection criteria for title acquisition from Shudder by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Slasher. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Shudder to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Slasher), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Shudder by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Slasher, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Shudder‘s Slasher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Shudder and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Slasher, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Slasher in Canada. We provide our partners with smart subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.