The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data on "Are You Afraid Of The Dark?" for the month of March 2024 in Canada can provide valuable insights for content acquisition, distribution, and programming decisions. Here are some questions that demand data can help address:
- How much is my show worth? Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of the content on any streaming service. Parrot Analytics content valuation system is an economic valuation system powered by global content demand and supply. Using this system, you can determine the value of "Are You Afraid Of The Dark?" in Canada or globally, by assessing its platform-specific marginal revenue contribution and how the title drives engagement across the rest of the catalog.
- What type(s) of content exhibit opportunities to acquire or produce? Demand data can help identify popular content genres that can provide insights for content production and acquisition decisions. "Are You Afraid Of The Dark?" has a 96.4th percentile in the drama genre in Canada, which indicates high demand for this type of content.
- How popular is my show relative to the market average? Demand data can provide insights into how well a title is performing compared to other content in the market. "Are You Afraid Of The Dark?" is 4.4 times more in-demand than the average show in Canada over the last 30 days, which is a good indicator of its popularity.
- Where in the world is my show in-demand? Demand data enables mapping local whitespace for content. For "Are You Afraid Of The Dark?", Canada is the show's number one market globally with audience demand of 2.7x, followed by the United States, the United Kingdom, Romania, and Czechia, among others. This information can help with distribution decisions, including which platforms to target for releasing and promoting the show.
- How effective is my marketing campaign around a show? The demand data reveals the “momentum” of a show, which is the pace of its growth. "Are You Afraid Of The Dark?" has an average momentum over the last 30 days, which could be used to evaluate the effectiveness of its marketing campaign ahead of premiere.
Moreover, the top 10 global markets where "Are You Afraid Of The Dark?" is most in-demand can provide additional insights for strategic decision making. The show has a good demand in the United States, the United Kingdom, and Canada, which can be used to identify key markets for the show's expansion and growth opportunities. By considering the show's audience demand over the rolling year, as well as the last 30 days, entertainment executives can identify increased popularity trends and adjust their distribution and programming strategies accordingly.
This is Are You Afraid Of The Dark?'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Are You Afraid Of The Dark? travels internationally.
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Acquire the best shows from partners such as dhx media to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Are You Afraid Of The Dark?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as dhx media by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Horror. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Are You Afraid Of The Dark?, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular dhx media‘s Are You Afraid Of The Dark? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for dhx media and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Are You Afraid Of The Dark?, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Paranormal Horror), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand metrics from Parrot Analytics for Are You Afraid Of The Dark? in Canada. We provide our partners with extensive media industry expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.