The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data for a show like "Penny Dreadful" can provide valuable insights for making informed content and programming decisions. First, demand data enables content valuation, allowing executives to determine the show's library value, strategic asset value, and baseline value. For example, "Penny Dreadful" had 6.4 times the audience demand of the average show in France over the last 30 days, indicating its positive valuation.
Demand data also allows for region-specific audience insights, such as which genres are resonating most with the current audience, which content should be acquired to increase engagement and retain customers, and which titles will help grow the platform's audience. "Penny Dreadful" had high demand in France, the United States, Spain, the Netherlands, the United Kingdom, Brazil, Switzerland, South Africa, and China, suggesting it has broad appeal and could be considered for acquisition or distribution in these regions.
Demand data also sheds light on the content's longevity, momentum, reach, and travelability. These dimensions indicate whether a title is holding up over time, its pace of growth, the number of people expressing demand, and its international demand relative to its home market. The outstanding performance of "Penny Dreadful" in these dimensions suggests it has strong potential for long-term success and growth.
In addition, "Penny Dreadful" fans also liked other shows, such as "What We Do In The Shadows", "Home Economics", "For All Mankind", and "The Handmaid's Tale", which may inform concepts for creation or acquisition. Demand data can also help executives optimize release strategies and marketing campaigns ahead of a premiere, by providing insights into when demand is spiking.
By utilizing demand data in their strategic decision-making processes, TV executives can gain context-specific insights into their content, their audience, and their competition. The result can be more informed programming, acquisition, and distribution decisions that meet the needs of their platforms, audiences, and creators.
Penny Dreadful's travelability to France in the last 30 days is 74%, which means that the audience demand for Penny Dreadful is 74% of the demand in its country of origin, United States. Click through to another market to discover how well Penny Dreadful travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular SHOWTIME‘s Penny Dreadful is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in France, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for SHOWTIME and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Penny Dreadful, for example, can be assessed for a market e.g. France, which can then be benchmarked against genre averages (e.g. Dark Fantasy), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Penny Dreadful in France. We provide our partners with deep television series know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.