The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial for making informed content, acquisition, distribution, and programming decisions. One way to understand audience demand is through Parrot Analytics' demand measurement system, which tracks global demand across various platforms. By examining the demand data for "Scissor Seven," we can learn how to better utilize this data for decision-making processes.
One major advantage of demand data is in content valuation. With "Scissor Seven," we can assess its value to any platform in Brazil and other global markets over any given period. By using demand data, we can calculate the value the show brings to its home platform in China, and its ROI when distributed in markets such as Brazil or Russia.
Demand data also helps with content acquisition decisions. While "Scissor Seven" has good demand in Brazil, executives can use demand insights from similar titles such as "Rick and Morty" or "Disenchantment" to identify other titles that might be well-received by Brazilian audiences. By using this data to direct acquisition decisions, platforms and networks can increase engagement and retention rates.
Distribution decisions can be informed by audience demand data too. By mapping local whitespaces through demand data in Brazil, executives can identify emerging genres and ensure the right content is produced or acquired for specific markets. Understanding which platforms should be targeted to distribute a show can also be discovered by analyzing audience demand data.
Finally, programming decisions can also be informed using demand data. By understanding how well shows maintain audience demand over time, executives can assess whether to continue producing a show for additional seasons or to cancel it. For "Scissor Seven," demand data shows that the show's audience demand is good, and its momentum and longevity are outstanding, meaning the show has potential for success in the future. Furthermore, executives can also use demand data to optimize release strategy, pre-release marketing campaigns, and post-premiere analysis.
These insights into audience demand are just a few examples of how executives can better leverage demand data to make informed strategic decisions regarding their content portfolio. Through demand data, entertainment professionals can evaluate the value of content, inform acquisition and distribution decisions, and optimize programming decisions, all while staying alert to audience preference.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Scissor Seven, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Scissor Seven in Brazil. We provide our partners with essential television series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.