As a TV executive, demand data is an essential tool that can help you make more informed content and acquisition decisions. The analysis of "Swamp People" for the month of December 2023 in Brazil provides various insights that can assist you in making better decisions.
Firstly, demand data can be used to assess the popularity of a show accurately. "Swamp People" has a 3.4 times higher audience demand than the average show in Brazil, and 8.6% of all TV shows have this level of demand. A TV executive can use this demand information to evaluate the content valuation of the show. Furthermore, comparing its demand of 3.0 times the average of the last 90 days with 3.4 times the title average for the last 30 days indicates its increasing popularity.
Secondly, demand data can be used to identify related shows that fans of "Swamp People" also like. These include "The Walking Dead: Daryl Dixon", "The Walking Dead", "Forged In Fire", "The Curse Of Oak Island", "American Pickers", "Killing Eve", "Anne Rice's Mayfair Witches", "Storage Wars" and "Mountain Men." By examining the preferences of fans, a TV executive can determine which shows are worth acquiring or creating content for and retain the audience.
Thirdly, demand data can be used to compare the performance of a show in different markets. In the case of "Swamp People," analyzing the top 10 global markets such as the United States, the United Kingdom, Sweden, Brazil, Australia, Germany, France, Japan, and Canada, where it is most in-demand reveals that this TV series outperforms the demand of the average TV show in each of the markets. This information can inform distribution decisions, agreements with distributors, and other content-related matters.
Fourthly, demand data can help understand a show's total audience reach. "Swamp People" has a good reach, indicating it attracts a wider audience. A TV executive can use this information to determine the franchise potential of the show and whether it can increase their platform's subscriber base.
Finally, demand data is an essential tool for predicting upcoming trends in various markets. In the case of Brazil, the demand for "Swamp People" increased by 28.0% in December, with demand spiking in mid-December 2023. By examining such information, a TV executive can make data-driven predictions and program the content accordingly.
In conclusion, demand data provides valuable insights that can inform content, acquisition, and distribution decisions. In the case of "Swamp People" analyzed for the month of December 2023 in Brazil, various insights can inform strategic decision-making, including understanding the popularity of the show, identifying related shows, comparing the performance of the show in different markets, understanding its audience reach, and predicting upcoming trends in the market. Therefore, leveraging such insights can help TV executives increase their platform's success and profitability.
