As an entertainment executive, demand data can be used to enhance your content, acquisition, distribution, and programming decisions. This approach is powered by Parrot Analytics' global content demand and supply system that captivates markets across the world. Using the American TV show, "Swamp People," as a case study, we will examine how demand data can be used to make more informed content decisions.
Content Valuation
Content valuation is assessing how much a series is worth in terms of global content demand relative to its home market. With 4.4 times the audience demand of the average show in Brazil over the last 30 days, demand for "Swamp People" is good. Given its level of demand and rank among TV shows, content valuation could reveal the dollar value contribution of this show to any platform, in any region.
Programming Decisions
With the insights provided by demand data, you can improve your programming decisions that can have a significant impact on your platform's growth potential. "Swamp People" has a unique storyline centered on a period of the year that is crucial to swampers' survival, giving viewers a chance to peek into a way of life that is wholly different from their daily experiences. By understanding this content's popularity and specific genre, you can cater more to your audience and adjust your programming based on their interests.
Distribution Decisions
Suppose you are a TV distributor who must decide which TV shows to offer buyers across the world. In that case, you can use demand data to determine the titles that resonate best with viewers in a particular region or internationally. By examining the top 10 global markets where "Swamp People" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. You can capitalize on this popularity to distribute your show to a broader audience.
Subscriber Retention and Acquisition
To keep your subscribers happy, it is essential to provide them with engaging content that resonates with their interests. For existing subscribers who love reality TV shows, Swamp People is an excellent choice because it has maintained a high level of audience demand and has even increased in popularity recently. Comparing its performance on a 1-year rolling basis vs the last 30 days reveals a 4.8 % increase in peak demand. For new subscribers, the show's genre and popularity can influence their decision to sign up for your service.
Optimal Release Strategy and Pricing
By analyzing the demand data, you can determine the best release strategy for your content and optimal pricing models for your service. The audience for "Swamp People" has increased by 8.6% during January 2024 in Brazil, which shows that the show is attracting more viewers. Moreover, understanding market trends can show you how to present and price your content effectively.
In conclusion, through demand data, content executives can make informed, data-driven decisions to improve their content valuation, content decisions and acquisition, distribution, programming, and marketing strategies. The case study on the American TV show "Swamp People" illustrates the effectiveness of using demand data to grow your TV business in Brazil and globally.
