The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a treasure trove of information for entertainment executives who want to make more informed decisions related to content valuation, acquisition, distribution, and programming. To illustrate how demand data can be used, let's take a look at the Brazilian audience demand for the TV show "The Bear" during March 2024.
One of the key uses of demand data is content valuation. We can use demand data to answer several questions, such as "How much is my series worth?" and "What is the baseline value of a title?" In the case of "The Bear," we can say that the demand for the show is outstanding in Brazil, with 15.2 times the audience demand of the average show in the country over the last 30 days. This indicates that the show is highly valuable to the Brazilian market. Additionally, the fact that its travelability (a measure of its international demand) is exceptional suggests that the show has high value in other markets as well, which can be useful information for distribution and content acquisition decisions.
Another use of demand data is to understand audience preferences. The fact that "The Bear" ranks in the 99.7th percentile in the drama genre in Brazil means that it has higher demand than 99.7% of all drama titles in the country. We can also glean information about the show's audience by examining other shows that fans of "The Bear" also like, such as "Ted Lasso" and "The Last of Us." Understanding audience preferences can help with programming decisions, such as which shows to pair together or which shows to promote to a particular audience.
Demand data can also inform decisions related to marketing and release strategy. For example, we can see that demand for "The Bear" spiked in late March 2024 in Brazil, which could be useful information for targeting advertising campaigns or for deciding when to release new seasons of the show. The fact that the show's momentum (the pace of growth in its demand) is exceptional can also be useful for planning marketing campaigns.
In conclusion, demand data is a powerful tool for entertainment executives looking to make more informed decisions related to content valuation, distribution, acquisition, and programming. By examining the demand data for "The Bear" in Brazil, we can see how this information can be used to gain insights into audience preferences, marketing and release strategy, and the value of the show to different markets.
The Bear's travelability to Brazil in the last 30 days is 62%, which means that the audience demand for The Bear is 62% of the demand in its country of origin, United States. Click through to another market to discover how well The Bear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Bear, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for The Bear in Brazil. We provide our partners with deep entertainment industry workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.