The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a television executive, you are always looking for insights to help you make informed decisions about content acquisition, distribution, and programming. This is where demand data provided by Parrot Analytics comes in, as it allows you to measure and analyze audience interest and engagement with specific TV shows. Let's examine how demand data for "The Company You Keep" in Brazil for January 2024 can help you make more informed content decisions.
Firstly, examining the demand data for the show can give you insights into content valuation. Using Parrot Analytics' content valuation system, you can determine the worth of the show, see how it compares to the industry average, and identify factors driving its value, such as its recent rise in demand. Additionally, you can use the platform-specific marginal revenue contribution to understand how the show drives engagement across the rest of your catalog.
Taking a closer look at the show's performance in Brazil, it's clear that demand for "The Company You Keep" in the country is strong. The show has 2.2 times the audience demand of the average show in Brazil over the last 30 days. This level of demand puts it in the top 8.6% of all TV shows, demonstrating its popularity. Furthermore, the fact that demand for the show has been increasing in recent months suggests this is a title worth considering for acquisition or programming. You can use this data to calculate the estimated ROI the show will bring to your platform, as well as to assess its ability to drive subscriptions and mitigate churn.
The show's ranking and genre percentile are additional pieces of data that can inform content acquisition and programming decisions. While "The Company You Keep" achieved a peak rank of #613 in Brazil, it has moved up by 1205 spots during January in the country. Examining the crime genre reveals that it ranks at the 94.7th percentile in Brazil, indicating that it has higher demand compared to the majority of crime titles available in the country. Armed with this data, you can identify similar titles that fans of the show are watching, to aid in acquisition decisions.
The Parrot Pulse is yet another tool that complements demand data. Looking at its measurements for "The Company You Keep," you can see that the worldwide audience demand across all platforms is outstanding. Its momentum and travelability are exceptional and good, respectively, indicating its potential for international success. With its strong performance in Brazil, it's worth considering how this data can influence distribution decisions as well.
Finally, examining the top 10 global markets where "The Company You Keep" is most in-demand, you can see that the show is outperforming the average show in each of these markets. Interestingly, the show has its strongest following in Bulgaria, followed by China. You can use this data to determine where to focus your marketing efforts and how to tailor content to specific markets.
In conclusion, demand data offers valuable insights into audience interest, engagement, and trends, providing a powerful tool for television executives when it comes to content valuation, acquisition, distribution, and programming decisions. Utilizing Parrot Analytics' demand data and tools like the Parrot Pulse, allows you to make more informed decisions about your content strategy, ultimately driving audience engagement and success in the competitive world of entertainment.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s The Company You Keep is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Company You Keep, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:01 p.m. PST using tv demand data from Parrot Analytics for The Company You Keep in Brazil. We provide our partners with smart SVOD expertise to help them drive better and more informed content investment strategies. Contact us today to find out more.