As an entertainment executive, you want to make informed content decisions, and this is where demand data comes in. Demand data is a powerful tool that can be used to inform your content valuation, acquisition, distribution and programming decisions. For instance, demand data can be used to assess the value of a TV series, determine how much to spend on content, and calculate the ROI a specific title will bring for any given platform.
Looking at "The Dawn Of The Witch" in Brazil, we can see that it has been performing well with 3.4 times the audience demand of the average show in Brazil over the last 30 days. This is good news for a TV executive as high demand is an indicator of a show's popularity. Furthermore, its move up in rank by 21 spots during January indicates increased interest in the show.
Demand data can also be used to understand how a title fits into a specific genre. "The Dawn Of The Witch" is in the comedy genre and ranks at the 96.5th percentile in the genre, indicating that it has higher demand than 96.5% of all comedy titles in Brazil. This information can be helpful for programming decisions, such as scheduling the show alongside other popular comedies.
Demographic data can also be helpful for content acquisition and distribution decisions. For instance, we know that "The Dawn Of The Witch" is most popular in France, but also has good demand in Canada, Spain, Bulgaria, Poland, Brazil, the United States, Germany, and Japan. This information might help TV executives decide where to target the launch of the show.
Demand data can also be used to measure a show's momentum, or the pace of its growth in popularity. For "The Dawn Of The Witch", this is outstanding, signaling potential for more growth in popularity in the future. Beyond that, TV executives can also use demand data to determine the longevity of a show.
In conclusion, demand data is a powerful tool that can help inform a wide range of content-related decisions. By using demand data, executives can assess content value, make more informed content acquisition and distribution decisions, program more strategically, and assess how titles are performing against market averages.
