As a TV executive, using Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, and programming decisions. For example, in the case of "The Dawn of the Witch," demand data can provide valuable insights into the show's popularity and audience behavior in Brazil.
One way to use demand data for content valuation is to calculate the dollar value contribution of any title to any platform in any region. Parrot Analytics' content valuation system provides an economic valuation system powered by global content demand and supply. For "The Dawn of the Witch," executives can use demand data to estimate its worth, calculate ROI, and forecast its future success.
Using demand data, you can also assess the value of exclusivity and estimate the cannibalization of audiences if a title is available on multiple services. You can even quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog. By looking at the show's performance over different periods, executives can understand its momentum, longevity, and travelability, and decide whether it has spin-off potential or not.
Demand data can also help executives make programming decisions. For instance, based on the information provided, executives can determine the show's ranking, genre, and audience preferences. They can also use data on what other shows appeal to the same audience to make informed recommendations for what to watch next. Additionally, knowing which region(s) have the highest demand for "The Dawn of the Witch" can help executives select appropriate distribution platforms and optimize the release strategy and pricing.
To summarize, demand data is powerful in helping entertainment executives make informed decisions. It can aid in content valuation, programming, distribution, acquisition, and many other areas. "The Dawn of the Witch" is an excellent example of how executives can use demand data to make informed decisions about a show's success, popularity and future potential.
