As an entertainment executive, you might be wondering how demand data can help you make better decisions about content acquisition, distribution, programming, or valuation. The analysis of "The Night Agent" in Brazil for the month of December 2023 offers some insights that can help you understand the value of demand data and how to use it to drive better business outcomes.
One way to use demand data is for content valuation. For example, by analyzing the demand data for "The Night Agent", you can estimate its value to a platform in Brazil, or any other region, and understand how it compares to other titles in terms of driving engagement, acquisition, and churn reduction. You can also see how audience demand for the show changes over time, providing insights into its longevity, momentum, and potential to generate spin-offs or franchises.
Another way to use demand data is to guide content acquisition decisions. By examining the top 10 global markets where "The Night Agent" is the most in-demand, you can see that it outperforms the demand of the average TV show in each of these markets, which indicates a strong potential for global appeal. This insight can help you identify shows with high travelability, and those that resonate with local audiences, as you look to expand your platform's content library.
Demand data can also be used to inform programming decisions. For example, by examining the shows that fans of "The Night Agent" also like, such as "Tom Clancy's Jack Ryan", you can get a sense of what other types of content your audience might be interested in, and factor this into your programming strategy.
Finally, demand data can be leveraged to guide distribution decisions. You can use demand data to identify which platforms to target for distribution of your content based on the audience's preference of similar shows. By analyzing the demand for "The Night Agent" in different markets, you can gain valuable insights into regional preferences, and customize your distribution strategy based on these insights.
In conclusion, demand data offers entertainment executives a valuable tool for making more informed decisions about content acquisition, distribution, programming, and valuation. By analyzing the demand for particular titles, you can gain crucial insights into audience preferences, global potential, and the performance of content over time. These insights can help drive business outcomes such as subscriber acquisition, engagement, and retention, making demand data a critical asset in the entertainment industry.
