As an entertainment executive, you must make informed decisions regarding content production, acquisition, distribution, and programming. Demand data can provide you with valuable insights to support these decisions. Analyzing demand data for "The Night Agent" in Brazil shows how this information can be used.
Firstly, demand data can inform content valuation. You can use demand data to determine the dollar value contribution of any title to a platform in any region. With 2.4 times the audience demand of the average show in Brazil over the last 30 days, demand for "The Night Agent" in Brazil is good. Only 8.6% of all TV shows have this level of demand. Analyzing the demand data can reveal the monetary value of the show to a platform in Brazil, as well as its value relative to other titles.
Secondly, demand data can be used for acquisition decisions. Studying the top 10 global markets where "The Night Agent" is most in-demand can help you identify the show's potential demand in other markets. Russia is the show's number one market globally, with outstanding audience demand of 11.3x. Ukraine is ranked second, where demand is also outstanding. This indicates that acquiring the show for these markets could potentially generate high returns for the platform.
Thirdly, demand data is helpful in programming decisions. Examining the show's rank and audience demand in Brazil shows that the show moved up in its rank by 513 spots during February, indicating a positive trend. It has higher demand than 95.3% of all drama titles in Brazil, which could influence your decision to program the show in a prime-time slot or as part of a themed programming block.
Fourthly, demand data is useful in distribution decisions. The demand for "The Night Agent" in Brazil was 25% of the demand in its country of origin, the United States. This information can inform decisions around how the show is distributed in different regions and which markets to prioritize. Additionally, analyzing the top shows that fans of "The Night Agent" in Brazil also like can provide valuable information about the show's target audience and which platforms they might be using to access content.
Finally, demand data can support decisions around content production. Analyzing the momentum of "The Night Agent" - the pace of its audience demand growth - can indicate whether there is an opportunity for launching spin-off titles. Additionally, looking at the show's popularity on a 1-year rolling basis versus the last 30 days can inform decisions around the long-term success of the show and whether it has peaked in popularity.
Overall, demand data provides entertainment executives with valuable insights to make informed content, acquisition, distribution, and programming decisions. Studying the demand for "The Night Agent" in Brazil demonstrates how these insights can be used in practical ways, such as determining content valuation, identifying potential markets for distribution, and anticipating long-term success.
