The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you know that making informed decisions about content acquisition, distribution, and programming is crucial to the success of your platform. One way to gain valuable insights for these decisions is by leveraging demand data, which can reveal not only which shows are popular, but also where they are popular and why. We will use the example of the TV series "The Peripheral" and the January 2024 demand data for Brazil, to highlight how you can use demand data to inform your content decisions.
Firstly, demand data can be used to evaluate a show's worth, such as "The Peripheral's" demand that is substantially higher than the average show in Brazil. By using Parrot Analytics' content valuation system that is powered by global content demand and supply, you can determine the dollar value contribution of any title, to any platform, in any region. Additionally, you can calculate the ROI a specific title will bring for any given platform using demand data. This will inform you of how much budget allocation needs to be set aside to acquire a show.
Demand data can also enable content distributors and producers to map local whitespace and to make optimal release strategies and pricing decisions, such as identifying the most popular genres in a specific market. In the case of "The Peripheral," its peak rank in Brazil was #832, and it ranks at the 94.6th percentile in the drama genre, indicating that it is more in demand than 94.6% of all drama titles in Brazil.
Demand data can provide insights into viewer preferences or content acquisition opportunities. OTT/SVOD platforms and linear networks can use demand data to identify content with franchise, travelability, and international appeal potential. For example, the Parrot Pulse for "The Peripheral" indicates that the demand for the show in Brazil was 21% of the demand in its country of origin, the United States, indicating that the show has significant international appeal, which could inform decisions about content acquisition and distribution.
Additionally, demand data can reveal insights into content performance, such as The Peripheral's 29.1% decrease in audience demand in Brazil in January. This could be an indication that the content has lost its appeal or that there may be an underlying issue that needs to be addressed. Nonetheless, analyzing the show's performance and its top 10 global markets can highlight areas of success to emulate as well as possible untapped markets to explore.
In summary, by leveraging demand data, TV executives can make more informed content decisions, thereby maximizing the ROI for their platforms. The use of demand data provides insights into a show's worth, audience preferences, content acquisition opportunities, and performance, all of which are vital components for the success of a platform - and decision making.
The Peripheral's travelability to Brazil in the last 30 days is 55%, which means that the audience demand for The Peripheral is 55% of the demand in its country of origin, United States. Click through to another market to discover how well The Peripheral travels internationally.
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Acquire the best shows from partners such as Amazon Prime Video to fortify your competitive position in Brazil. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Peripheral), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Amazon Prime Video by incorporating country-specific trend and market demand factors for all markets including Brazil. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Peripheral, including those that have not even been released. Appeal to your target markets, including Brazil, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Peripheral is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Peripheral, for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:02 p.m. PST using tv demand analytics from Parrot Analytics for The Peripheral in Brazil. We provide our partners with meaningful television series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.