Are you looking to make better informed content decisions or programming decisions? Do you want to know how demand data can help you? Parrot Analytics content valuation system is here to provide you with the answers. Let's consider the instance of "The Voice (US)" in Brazil during January 2024.
Parrot Analytics tells you that "The Voice (US)" has 14.4 times the audience demand of the average show in Brazil for the last 30 days. This level of demand is outstanding and occurs in just 2.7% of all the TV shows. This data can be used to make informed content valuation decisions whereby broadcasters and distributors can negotiate show licensing deals based on its value. You can also determine the best time to release episodes based on changes in demand.
Additionally, by looking at the ranked list of audience demands, we can see how "The Voice (US)" is doing exceptionally well with a percentile rank of 99.8% in the reality genre. This indicates that "The Voice (US)" has higher demand than 99.8% of all reality TV shows in Brazil.
As you aim to make better acquisition decisions, Parrot Analytics shows you the shows that fans of "The Voice (US)" also like such as "Survivor," "Dancing With The Stars," "Grey's Anatomy," "Family Guy," and many more. You can leverage this insight to make decisions around what content to acquire next or the type of content audiences gravitate towards. Moreover, Parrot Analytics shows you that if you acquire "The Voice (US)" as a show to your library, it will have an incremental dollar value contribution of X amount to your platform in Brazil.
Furthermore, Parrot Analytics provides you with a global snapshot of how "The Voice (US)" is performing in the top 10 markets, where it is the number one show in the United States and Canada. This data can help you make more informed distribution decisions such as selecting the best territories for international expansion and identifying the markets that have the highest demand for a particular show.
Finally, demand data can inform your programming decisions for content recommendations and competitive benchmarking. By understanding the taste clusters of the audience and what they like or don't like, you can personalize your content recommendations to the right audience and ensure that your content is seen by the right audience on your platform.
In summary, demand data provides executives with a powerful tool to make informed decisions about content valuation, acquisition, distribution and programming. By leveraging Parrot Analytics, executives can make data-driven decisions and get a competitive edge in the entertainment industry.
