Entertainment executives can use demand data, such as the analysis of "The Voice (US)" in Brazil, to make more informed content decisions. By examining the data provided by Parrot Analytics, executives can gain insights into a show's performance across different dimensions, such as demand, travelability, longevity, momentum, franchisability, and reach.
For instance, executives can use demand data to determine how much a series is worth, what its baseline value is, and how it is performing as an acquisition-driving or churn-reducing title. By leveraging Parrot Analytics' content valuation system powered by global content demand and supply, executives can derive the dollar value contribution of any title to any platform in any region.
Moreover, demand data can help executives to identify the most popular content in their market or on a global scale. This information can inform scalable concept testing, reveal which elements of existing content fans like the most, and help executives to make informed decisions about supply and demand. By quantifying a show's marginal revenue contribution and how it drives engagement across the rest of the catalog, executives can make more informed decisions about content acquisition and production.
In the case of "The Voice (US)" in Brazil, executives could use the data to determine its value to their platform, assess the show's ability to drive subscriptions and mitigate churn, as well as optimize its release strategy and pricing. By uncovering under-monetized titles, executives can find new opportunity markets for content distribution and show demand is growing.
Additionally, executives can use demand data to inform their decisions concerning platform and network fit, benchmarking against competitor titles, pre-release marketing optimization, and affinity analysis. In the case of "The Voice (US)" in Brazil, executives could use the data to determine which platforms to target for distribution of this content, compare its demand against other titles available on the market, optimize their marketing campaign ahead of premiere, and identify the best talent or brand to partner with to expand their audience.
Ultimately, the insights provided by demand data can help entertainment executives make more informed decisions about content valuation, acquisition, distribution, and programming. By leveraging the power of Parrot Analytics' global content demand and supply system, executives can gain a competitive edge in the market and maximize the return on their content investments.
