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How Demand Data Can Help Entertainment Executives Make Informed Decisions: A Case Study of 'The Wonder Years' in Brazil

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Parrot Analytics Insights - December 2023

As a global entertainment expert, it's clear to me that demand data can be a valuable tool for entertainment executives when making decisions regarding content, acquisition, distribution, and programming. Let's take a look at how the demand data for "The Wonder Years" in Brazil during December 2023 can be analyzed to help them in their decision making.

Firstly, it is evident that "The Wonder Years" has good audience demand in Brazil, with 2.9 times the audience demand of the average show in the country over the last 30 days. Using the demand data, entertainment executives can assess the show's economic value and consider how it contributes to revenue growth. The demand data can provide insights into the show's performance, indicating whether more investment should be made in content or other shows should be acquired or dropped from the platform. Furthermore, executives can use demand data to evaluate their programming lineup and adjust their strategy based on the audience's favorite shows.

Secondly, looking at the show's peak rank of #636 in Brazil for December, executives can measure the effectiveness of their marketing strategies. It is essential for executives to know how their marketing campaigns are performing so that they can optimize them and drive better results. The executives can also determine the best release strategy and pricing for the show by analyzing its momentum.

Thirdly, the show's high rank in the family genre, placed at the 96.4th percentile in Brazil, indicates that the show has higher demand than most other family titles. Executives can use this information to make informed decisions about other family content that they can acquire from content distributors or invest in producing.

Finally, examining the top 10 global markets where "The Wonder Years" is most in-demand over the last 30 days, executives can evaluate whether the show has potential to expand globally. The show has outstanding audience demand in the United States, indicating that the show has strong local relevance. Also, the show has good demand in Canada, Romania, Germany, the United Kingdom, Brazil, the Netherlands, Switzerland, and Australia. With this information, executives can decide which platforms they should target for distribution of the show.

In conclusion, it is apparent that the demand data for "The Wonder Years" in Brazil during December 2023 provides essential insights that can be valuable to entertainment executives when making strategic decisions. The data analysis demonstrates how valuable demand data can be to content valuation and helps provide executives with an accurate picture of their content's performance. The use of demand data can help entertainment executives make informed decisions on content valuation, acquisition, distribution, and programming, ultimately leading to higher engagement and revenue growth.

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