As a TV executive, you constantly need to make informed decisions about the content you produce, acquire, or distribute. Fortunately, demand data can help you make more data-driven and informed decisions, as the data provides valuable insights into audience demand for TV content.
For instance, consider the example of "The Wonder Years," a TV show that aired in Brazil in January 2024. You can use Parrot Analytics' demand data to understand audience engagement with the show and gather insights about its performance.
One key way demand data can help is by informing content valuation. Content valuation uses demand data to answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" Using Parrot Analytics' content valuation system, TV executives can calculate the ROI a specific title will bring to their platform. For instance, with "The Wonder Years" in January 2024, demand data reveals that the show has a demand that is 2.7 times the average TV show in Brazil, which is good. The show's peak rank is #707 in Brazil, and it ranks at the 95.9th percentile in the family genre, meaning that it has higher demand than almost all family titles in Brazil. These metrics can help TV executives understand the value of the show in the Brazilian market.
Demand data can also help inform content acquisition decisions. For example, Parrot Analytics' demand data can help TV executives assess a TV series' ability to drive subscriptions and mitigate churn. Looking at "The Wonder Years" in January 2024, demand data shows that the show's demand had decreased by 12.3% in Brazil alone. TV executives can use this information to determine whether the show is worth the cost of acquiring or not.
Demand data also helps TV executives make more informed programming decisions for their platform. For instance, through demand data analysis of "The Wonder Years" in January 2024, we learn that the show's audience appeal cuts across various other genres such as Party Down, The Curse Of Oak Island, The Simpsons, Felicity, and Ink Master. Such knowledge informs a TV executive's decisions regarding how they program their content seamlessly around existing shows. Additionally, Parrot Analytics' demand data can be used to optimize the release strategy for a show, knowing when audience demand peaks.
Finally, demand data allows TV executives to identify potential growth areas for TV content to boost SVOD expansion. For example, the data reveals that, in January 2024, "The Wonder Years" was highly demanded in the United States, Canada, Germany, and the United Kingdom. A TV executive can leverage this information to acquire or produce content that will resonate with audiences in these areas.
In conclusion, demand data provides a wealth of information that TV executives can use to make more data-driven decisions when it comes to content valuation, acquisition, distribution, and programming. By using Parrot Analytics' demand data, TV executives can confidently navigate a highly competitive and dynamic TV industry.
