The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding how a show is performing in terms of audience demand, as seen in the case of "After Midnight" in Canada for February 2024, is crucial in making informed decisions on content strategy. Here's how demand data can lead to better content, acquisition, distribution, and programming decisions:
Content Valuation:
- Parrot Analytics' content valuation system, which is based on demand data, can provide accurate valuations of how much a show or content library is worth to a specific platform or in a particular region. This helps executives determine how much they should spend on content acquisition, identify undervalued content, and assess a TV series' ability to drive subscriptions and mitigate churn.
Programming and Acquisition Decisions:
- Demand data can be used to evaluate content performance on a global scale, allowing entertainment executives to make informed choices about what titles are most popular in specific markets or which genres resonate the most with their current audience.
- Parrot Analytics' valuation system can also accurately quantify the platform-specific marginal revenue contribution of a specific title, helping executives calculate the return on investment for a particular show or content library and assess its ability to grow an audience.
- By looking at audience demand trends over time, such as the increased demand for "After Midnight" over the last 30 days compared to its 1-year average, entertainment executives can evaluate whether a show has increasing popularity or has reached its peak level of audience engagement and make informed programming decisions accordingly.
Distribution Decisions:
- Understanding the travelability of a show, such as the poor global demand of "After Midnight" in comparison to its country of origin, can help entertainment executives make informed decisions about which markets to target for distribution or acquisition.
- By analyzing the top 10 global markets where "After Midnight" is most in-demand, executives can determine which titles are ripe for international expansion and identify new markets for content distribution.
Marketing Decisions:
- By examining audience demand trends, such as the spike in demand for "After Midnight" in mid-February 2024, entertainment executives can decide on the best release strategy for a show or identify gaps in their marketing campaigns.
Franchise and Spin-off Decisions:
- By analyzing the franchisability of a show, such as the poor spin-off potential of "After Midnight," entertainment executives can determine which titles are ripe for spin-offs or franchises and make informed decisions on how to further monetize the IP.
In conclusion, demand data is a powerful tool that can help entertainment executives across platforms and networks make better content, acquisition, distribution, and programming decisions. By leveraging tools like Parrot Analytics' content valuation system and analyzing global and regional audience demand data, executives can make informed decisions about content strategy and maximize their return on investment.
After Midnight's travelability to Canada in the last 30 days is 83%, which means that the audience demand for After Midnight is 83% of the demand in its country of origin, United States. Click through to another market to discover how well After Midnight travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. After Midnight), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s After Midnight is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for After Midnight, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for After Midnight in Canada. We provide our partners with essential TV know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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