The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
At every stage of the content value chain, from acquisition and production to distribution and programming, demand data can provide valuable insights for executives. Let's take the example of "All The Light We Cannot See" and how its demand data in Canada for the month of March 2024 can help with decision making.
Content Valuation - Demand data is a valuable tool to understand the value of a title. By looking at the audience demand for "All The Light We Cannot See" in Canada, which is 4.7 times the average show and ranks in the 97.7th percentile in the war genre, we can assume that this title has a good value for the Canadian market.
Acquisition and production - By comparing the top 10 global markets where "All The Light We Cannot See" is most in-demand over the last 30 days, executives can identify if this title is a good fit for a specific market. For example, the show is highly in-demand in Russia, making it an attractive proposition for this market. Furthermore, the information that the show's average demand on a rolling year basis was 2.7 times the average title, compared to 4.7 times the title average for the last 30 days, suggests that the show is still building its audience, an important consideration for executives who are considering investing in new content.
Distribution - Understanding the travelability of a title, which measures its international demand relative to its home market, has important implications for dubbing and subtitling investment decisions in foreign markets. By examining this data for "All The Light We Cannot See", executives can make informed decisions on how best to localize the content for a specific market.
Programming - By examining the show's affinity analysis, which reveals the shows that fans of "All The Light We Cannot See" also like, executives can understand how to optimize the show's programming. Furthermore, executives can learn which other titles to schedule alongside the show to boost its retention rate.
In conclusion, demand data provides valuable insights and actionable intelligence for executives across the value chain. From content valuation to acquisition and production, distribution to programming, demand data helps entertainment executives to make more informed decisions. Through examining the case of "All The Light We Cannot See" in Canada during March 2024, executives can see the value of demand data in practice and its role in creating a more data-driven entertainment industry.
All The Light We Cannot See's travelability to Canada in the last 30 days is 85%, which means that the audience demand for All The Light We Cannot See is 85% of the demand in its country of origin, United States. Click through to another market to discover how well All The Light We Cannot See travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s All The Light We Cannot See is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for All The Light We Cannot See, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Historical Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using global tv demand analytics from Parrot Analytics for All The Light We Cannot See in Canada. We provide our partners with essential SVOD workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.