As an entertainment executive, utilizing demand data in conjunction with other metrics and analytics can reveal insights into making more informed decisions regarding content acquisition, distribution, and programming. Taking the example of "Attack On Titan" in Canada for December 2023, we can see how demand data can be leveraged to make content decisions.
Content Valuation: The success of "Attack On Titan" in Canada, with 23.2 times the average show's demand, shows that the series has significant value to any platform or network. By using Parrot Analytics content valuation system, it is possible to assign a dollar value to the series' contribution to any platform, and gain insight into its demand over time, making it easier for executives to determine content licensing fees and budget allocation.
Acquisition and Distribution Decisions: The exceptional demand experienced by "Attack On Titan" in Canada, as well as other global markets, indicates that acquiring or distributing similar content can prove successful for companies looking to appeal to the same audience. Specifically, the show's high ranking in the action genre further informs executives looking to expand their catalog or licensing library. It is also important to note that "Attack On Titan" experienced an increase in demand by 19.2% in December, showing that demand is still growing.
Programming Decisions: Understanding audience demand helps executives determine when, where, and how to program a specific title. The Parrot Pulse metric provides global insights into audience demand for "Attack On Titan", allowing executives to determine how best to release the show in different markets. Moreover, this data provides valuable information when deciding which titles a network should prioritize for its promotional campaigns leading up to the premiere.
Content Optimization: Demand data can inform the production and development of content by studying audience preferences. For instance, the shows with similar fans to "Attack On Titan," as discovered through demand data, has several other anime titles, indicating the genre has high demand. By analyzing fan preferences, networks or streaming services can optimize their upcoming productions to align with audience expectations.
By applying the insights gleaned from Parrot Analytics demand data, entertainment executives are better equipped to make smarter, data-informed decisions that result in more successful programming, content acquisition, and distribution strategies, maximizing impact for viewers and the studio alike.
