If you work in the entertainment industry, you should be using audience demand data to inform your content decisions, acquisitions, distribution deals, and programming choices. One example of how you could use this data is by examining the data on the hugely popular show, "Attack On Titan".
Content Valuation:
By analyzing this show's demand data, you can determine its value to any streaming platform in Canada or globally. This will quantify the show's marginal revenue contribution, as well as how it drives engagement across the rest of the catalog. As a result, you can estimate how much a platform should pay for the series' rights.
Acquisition and Programming Decision Making:
The exceptional audience demand for "Attack On Titan" should make it clear to distributors that this show is worth acquiring. If you are working on an SVOD platform and want to offer content that will retain current subscribers and attract new ones, the popularity of this show is a clear indication that it is a wise acquisition.
Travelability:
By seeing that "Attack On Titan" has high demand in Japan, Canada, and worldwide, you can analyze the compatibility and success of the series in specific international markets. The popularity of the show, along with its exceptional travelability and reach, could suggest that developing local versions of "Attack On Titan" could be a lucrative move in some international markets.
Content Distribution:
Given that "Attack on Titan" has a reach and demand that extends across the globe, you should consider distributing it to countries outside of Japan and Canada as well. The higher demand for this series in certain markets indicates opportunities for content distribution and licensing deals in those areas.
Programming Decisions:
The audience for "Attack On Titan" is expected to be consistent over time, providing a reliable source of engagement for your platform. Therefore, it could be included in your programming lineup to maintain a consistent flow of demand without significant marketing expenditures.
Affinity Analysis:
The suggested shows that fans of "Attack On Titan" are also likely to enjoy can inform talent agency considerations. For example, these shows suggest a pattern of interest in science fiction stories. Thus, an agency interested in signing actors or writers for future sci-fi projects could benefit from analyzing these shows in order to find potential talent for their platform.
In conclusion, through the lens of "Attack On Titan", the demand data available with Parrot Analytics should drive your choices in acquisition, programming, and content distribution decisions. Audience demand data can benefit you by allowing you to leverage popularity consistent with long-term profitability.
