Entertainment executives can make more informed content acquisition and programming decisions by leveraging demand data, such as the example of "Attack on Titan" in Canada in September 2023. Below are some of the questions that can be answered using Parrot Analytics' content valuation system and global content demand and supply:
1. Content Valuation: How can executives determine how much to spend on content? Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title to any platform in any region. This economic valuation system can help executives to estimate the ROI a specific title will bring for any given platform.
2. Demand-Based Decision Making: How can demand data help executives to determine which types of content exhibit opportunities for acquisition or production? By analyzing audience demand, executives can identify what genres and themes are popular at a given time and among which audience demographics.
3. Content Discovery and Recommendations: How can executives ensure their content is being seen by the right audience on their platform? Demand data can be leveraged to power content discovery and recommendations, enabling better targeting and optimization of the platform's algorithm to recommend content that resonates with the audience.
4. Competitive Benchmarking: How can executives compare their content against other titles available on the market? By examining demand data, executives can compare the popularity of their content against that of other titles in the same genre or theme, helping them to identify gaps and opportunities for improvement.
5. Subscriber Acquisition and Retention: Executives can use demand data to guide their decisions when it comes to acquiring new titles. For instance, demand data can help them identify which titles should be added to the platform to grow their audience or keep their current audience engaged. Similarly, executives can use demand data to assess how well their current titles are performing and whether they should renew, cancel, or acquire additional seasons.
In addition, entertainment executives can also leverage demand data to answer specific questions related to their content or their platform. For example, "Attack on Titan" has higher demand than 99.5% of all animation titles in Canada in September 2023. This level of popularity can be attributed to the show's timely and relatable story, and intense character development. Furthermore, executives can use demand data to assess the show's potential reach and its ability to drive subscriber acquisition and retention. They can also use this data to determine the best release strategy for the content, or to find new opportunity markets for content distribution.
In conclusion, demand data is a powerful tool that enables entertainment executives to make more informed content, acquisition, and programming decisions. By leveraging Parrot Analytics' content valuation system and global content demand and supply, executives can gain a better understanding of their current and potential audience, compare their content against competitors, and make data-driven decisions that drive growth and profitability.
