The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways that demand data can inform your content, acquisition, distribution, and programming decisions. Let's take the example of "Black Cake" and break down how the demand data for this show can be analyzed to make more informed decisions.
First, "Black Cake" has 4.2 times the audience demand of the average show in Canada over the last 30 days, indicating good demand. This can be useful in content valuation, as it allows you to calculate the dollar value contribution of the show to the platform in that region. Additionally, the fact that only 8.6% of all TV shows have this level of demand can provide a competitive advantage for SVOD platforms to acquire the show.
Secondly, the fact that "Black Cake" achieved the peak rank of #722 in Canada and dropped by 226 spots during March can provide insights into the show's performance and popularity. By examining the show's audience demand and ranking over time, executives can determine whether certain programming or marketing decisions affected the show's performance.
Thirdly, the Parrot Pulse provides dimensions such as travelability and longevity, which can inform distribution and acquisition decisions. For "Black Cake", its travelability is okay, indicating that international demand is not as strong as its home market. Its longevity is also okay, meaning it has maintained audience demand over time. This could be useful in determining content library value, as it can indicate whether a show is more suitable for a long-term content licensing agreement or a short-term one.
Fourthly, examining the top 10 global markets where "Black Cake" is most in-demand over the last 30 days can inform programming decisions. For example, the show outperforms the demand of the average TV show in every market, with the United States being the top market. This could indicate that targeting similar markets with similar content could be beneficial.
Finally, analyzing which shows fans of "Black Cake" also like can help with content acquisition and development decisions. The fact that fans of "Black Cake" also like "Justified: City Primeval", "The Irrational", and "Lessons in Chemistry" can provide insights into which types of shows are resonating with the audience and what to consider for future development or acquisition.
In conclusion, by leveraging demand data insights, entertainment executives can make more informed decisions related to content, acquisition, distribution, and programming. Understanding content valuation, audience demand, and regional trends can be a powerful tool in creating a successful and profitable entertainment business.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Black Cake is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Black Cake, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. ), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for Black Cake in Canada. We provide our partners with far-reaching television capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.