As a TV executive, the first step is to assess the performance of "Bleach" in the Canadian market. We can see from the provided data that "Bleach" has a high demand level, with 5.1 times the audience demand of the average show in Canada over the last 30 days. This show also has higher demand than 95.7% of all animation titles in Canada, showing the popularity of this genre in the region.
Furthermore, we can also observe that Canada is not a primary market for "Bleach," with the show only achieving 37% of the demand in its country of origin, Japan. This information can be useful to identify the target audience and other regions where the show is more popular, which will aid in programming and content distribution decisions.
Using demand data can also be beneficial in assessing the long-term potential of the show in the Canadian market. Based on rolling year data, it appears that the popularity of "Bleach" has been decreasing in Canada. This information could indicate a need to consider replacing the show with a more popular or relevant program to retain subscribers or attract new ones.
The Parrot Pulse is an essential tool for executives as it provides various quantifiable measures of the show's success. In the case of "Bleach," it indicates that the worldwide audience demand across all platforms is outstanding, and it has a high travelability score, which means the show has excellent potential to perform in different markets globally. This information is particularly useful in assessing the international distribution of the show, which can affect content valuation.
Executives also need to examine the peak demand, ranking, and audience features, such as age and gender, to determine the potential of the show, particularly for promotions and marketing strategies. As we can see from the data provided, "Bleach" received a high surge in demand in late November 2023 in Canada. It also performed well in other countries like the United States, France, and Brazil. These insights can help in identifying opportunities to maximize audience reach.
Lastly, it is vital to explore the cross-referencing data to identify the shows that have higher co-viewing features with "Bleach" and the performance of those shows in the Canadian market. Based on the data provided, shows like "Attack On Titan," "Demon Slayer: Kimetsu No Yaiba," and "The Boys," among others, also have a high demand level in Canada. This information is useful in identifying programs that can complement "Bleach," increase engagement, and improve retention.
In conclusion, leveraging demand data can help TV executives make informed decisions regarding content acquisition, distribution, and programming, ultimately driving engagement and revenue growth. By examining the different dimensions of demand, executives can identify the target audience, understand the show's popularity in different markets, and evaluate the show's potential in the long term. Ultimately, pairing demand data with other forms of research can inform strategic decision-making that drives business success.
