The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content that resonate with your audience and can drive results. Demand data can help with that, and the analysis of "Bleach" in March 2024 in Canada provides a foundation for understanding how demand data can inform content decisions. This article highlights how demand data can be used to help with programming, content valuation and distribution decisions, as well as acquisitions.
Firstly, content valuation, which evaluates how much content is worth, can be based on demand data. Demand data shows how many people want to see a particular show, and that data can help determine the dollar value contribution of the show, as well as the worth of the content library as a whole. For instance, with 7.2 times the audience demand of the average show in Canada over the last 30 days and a movement of up 25 spots in ranking during March, "Bleach" shows good demand in Canada, and content valuation based on that demand provides insight into its worth.
Secondly, demand data can inform programming decisions. Parrot Analytics' demand data helps with decisions concerning supply and demand, which can identify opportunities for content acquisition and production. Demand data can also help identify how popular a show is relative to other titles available in the market, and the most popular genres in a given market. For example, this analysis shows that "Bleach" is ranking at the 97.1th percentile in the animation genre in March, which means it has a higher demand than 97.1% of all animation titles in Canada.
Thirdly, demand data informs distribution decisions. Knowing which platforms to target for distributing content is essential. Understanding your content's value and selecting the right platform based on demand data can help make informed distribution decisions. For example, the Parrot Pulse for "Bleach" revealed that its worldwide audience demand across all platforms is outstanding, as well as its travelability, meaning it has international demand. Demand for "Bleach" in Canada was 52% of the demand in Japan, indicating that it may perform better in areas with stronger Japanese cultural influence.
Fourthly, acquisitions decisions can also be based on demand data. With the help of demand data, you can estimate the cannibalization of audiences if a title is available on several services, and assess the value of exclusivity. For instance, by examining the top 10 global markets where "Bleach" is most in-demand over the last 30 days, a TV executive can get insight into how this content can work in different markets. The show outperformed the demand of the average TV show (1x) in each of these markets, making it a valuable acquisition.
In conclusion, understanding demand data can provide valuable insights for entertainment executives in making data-driven content and acquisition decisions, programming decisions, content valuation, and distribution decisions. For example, with its high demand in Canada, "Bleach" is a valuable asset for TV executives, and its exceptional franchisability and longevity make it a good investment for future projects.
Bleach (ブリーチ)'s travelability to Canada in the last 30 days is 66%, which means that the audience demand for Bleach (ブリーチ) is 66% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach (ブリーチ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Bleach (ブリーチ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach (ブリーチ), for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Bleach (ブリーチ) in Canada. We provide our partners with essential TV competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.