As a TV executive, you can leverage Parrot Analytics' demand data to make more informed content, acquisition, distribution, and programming decisions. Using the example of "Bleach," a popular anime series in Canada, we can explore the various ways in which demand data can inform strategic decision-making.
Firstly, demand data allows you to evaluate the value of a show, whether you are considering acquiring a new series or assessing the worth of an existing library. Parrot Analytics' content valuation system uses audience demand to provide an economic valuation of a show's contribution to a platform's revenue. With "Bleach" having 8.1 times the audience demand of the average show in Canada over the last 30 days, the content's high demand may indicate high value in the Canadian market. Additionally, assessing trends in demand over time can provide insight into the show's longevity and potential sustainability of revenue contribution.
Secondly, demand data enables you to optimize content strategy and marketing by identifying the audience's preferences and predicting current and future market trends. With Parrot Analytics' demand data, executives can determine what types of content offered or produced exhibit opportunity. In the case of "Bleach," fans enjoy similar shows such as "RuPaul's Drag Race" and "Attack on Titan." By offering or producing content similar to fan-favorite shows, the streaming platform can improve audience engagement and satisfaction in the long run.
Thirdly, demand data helps improve acquisition decisions by providing insight into how titles perform on a global scale. By examining the top 10 global markets where "Bleach" is most in-demand, we can see how it performs relative to the average show in each of these markets. For example, the United States is the number one global market for "Bleach," with 15.9 times the audience demand of the average show. In contrast, Russia and the Philippines have relatively lower demand than in Canada and Japan.
Lastly, demand data provides information about franchise potential and longevity of a series, ideal considering the rise of content spin-offs and franchises. With "Bleach," the content's exceptional franchisability potential and its high level of momentum make it a great franchise candidate. Executives can utilize the insight to spin-off their own content or acquire new assets to expand their franchise catalog and satisfy customers' desire for "Bleach"-related content.
In conclusion, demand data provides invaluable insight into various aspects of content strategy. Content valuation, audience preference, global performance, and franchise potential are only some of the ways executives can use demand data to make more strategic decisions around content creation and distribution. With the help of Parrot Analytics demand data, executives across the spectrum of the entertainment industry can make better data-informed decisions around their content.
