The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand is crucial to making informed decisions related to content valuation, acquisition, distribution, and programming. In this context, let's examine the demand data of the animated series "Bleach" for the month of March 2024 in Brazil to highlight how demand data can be used to make informed decisions in the entertainment industry.
One potential application of demand data is content valuation, which determines the worth of a show or library based on the global content demand and supply. In this regard, "Bleach" has been outstanding, with 8.7 times the audience demand of the average show in Brazil over the last 30 days, indicating its high value. Demand data can be used to determine the dollar value contribution of any title and reveal how it drives engagement across the catalog. Therefore, having access to Parrot Analytics content valuation and global content demand data can assist in streamlining content acquisition and programming decisions.
Demand data also enables companies to understand the global appeal and market fit for their content. For instance, using demand data companies can determine which genres are popular in a local market by mapping the audience's local white spaces. Moreover, they can determine the best release strategy for their content and set its optimal pricing. In the case of "Bleach," the show has significant demand in Brazil, France, the United Kingdom, Japan, Canada, China, the Netherlands, and Hungary. Therefore, using demand data, the shows' producers, distributors, and strategic partners can focus and capitalize on these locations.
Content distribution decisions are also influenced by demand data. Based on the popularity and demand for "Bleach," it is evident that it has international and cross-cultural appeal, as demonstrated by the show's 64% demand in Brazil compared to that in Japan, its country of origin. Thus, this information can inform strategies for the distribution of the show in other parts of the world, considering specific preferences based on cultural and social context.
Demand data also allows for the comparison and benchmarking of content against other titles in the market. In the case of "Bleach," fan favorites for the show include "Quantum Leap," "Forged In Fire," "Superman & Lois," "Outlander," "The Flash," "RuPaul's Drag Race," "The Wheel Of Time," "Foundation" and "Ahsoka." Therefore, by analyzing audience demand data for these titles, companies can compare their performance and, consequently, understand areas they need to focus on and how best to allocate their content production and acquisition resources.
In conclusion, demand data is a crucial tool in the entertainment industry, making it possible for companies to make more informed decisions related to content valuation, acquisition, distribution, and programming. As seen in the case of "Bleach," having access to audience demand data powered by global content demand and supply can help to evaluate the potential of a title, inform distribution decisions, and identify areas for content development and acquisition. By utilizing Parrot Analytics solutions, entertainment executives cannot only make profitable investment decisions but also optimize content marketing strategies.
Bleach (ブリーチ)'s travelability to Brazil in the last 30 days is 85%, which means that the audience demand for Bleach (ブリーチ) is 85% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach (ブリーチ) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Bleach (ブリーチ) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Brazil, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach (ブリーチ), for example, can be assessed for a market e.g. Brazil, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Bleach (ブリーチ) in Brazil. We provide our partners with meaningful television industry know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.