The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data is an essential tool for making informed content decisions. We'll explore how the performance of Bleach in Spain in March 2024 offers insights that could guide content valuation, acquirement, distribution, and programming decisions.
Content Valuation:
Demand data reveals the dollar value contribution of any title for any platform in any region. By analyzing Bleach, we can examine how demand relates to content valuation for an individual series. The show has 6.2 times the audience demand of the average show in Spain over the last 30 days, with only 8.6% of all TV shows having this level of demand. It is also essential to note that the show has become more popular recently, indicating a considerable increase in its overall value.
Acquisition:
When looking for new content opportunities, demand data shows what types of content exhibit the potential for growth. It also highlights emerging markets where the demand for a specific show is increasing. In Bleach's case, its audience demand increased in Spain by 28.9% in March 2024. Additionally, the show performed outstandingly in France, Brazil, and the United Kingdom, indicating that acquiring the show for streaming services in these regions could be a great opportunity.
Distribution:
Demand data also provides information on which platforms may be suitable for distributing a series. Travelability measures a show's international demand relative to its home market, with Bleach performing outstandingly in this category. The show's demand in Spain was 45% of the demand in its country of origin, Japan, indicating that it may be popular in other markets as well.
Programming:
Demand data helps in making crucial programming decisions, such as release strategy and scheduling. For Bleach in Spain, demand spiked in late March 2024. Scheduling future episodes or seasons of the show around this period can help maximize its audience reach. Performing an affinity analysis can also reveal what shows Bleach fans like. A partial list of shows such fans enjoy includes "Quantum Leap," "Superman & Lois," and "The Flash". This analysis will help identify potential marketing partnerships, future programming direction, and ancillary revenue generation opportunities.
In conclusion, using demand data to make informed content decisions can significantly benefit various stakeholders in the global entertainment industry. From content valuation, acquisition, to expansion, and programming decisions, Parrot Analytics makes robust demand data available that ultimately helps entertainment executives make better decisions. Using Bleach's case study in Spain in March 2024 demonstrates how demand data can help make informed content decisions and create significant business advantages for companies in the entertainment industry.
Bleach (ブリーチ)'s travelability to Spain in the last 30 days is 69%, which means that the audience demand for Bleach (ブリーチ) is 69% of the demand in its country of origin, Japan. Click through to another market to discover how well Bleach (ブリーチ) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Spain, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bleach (ブリーチ), for example, can be assessed for a market e.g. Spain, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Bleach (ブリーチ) in Spain. We provide our partners with comprehensive TV industry insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.