The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive working at a production company or network, it's important to consider audience demand data when making strategic content decisions. In the case of "Blood Ties," we see that this drama has 2.1 times the audience demand of the average Canadian TV show over the last 30 days; this is an important measure of how popular the show is with viewers. While the demand is good, it's worth noting that only 8.6% of all TV shows achieve this level of demand. Furthermore, the demand for the show has been increasing recently, which indicates growing popularity.
In terms of content valuation, the demand data for "Blood Ties" can be used to help determine its value to a streaming platform or network, or even to potential advertisers. The demand data can reveal the dollar value contribution of the show, and help executives to decide how much to spend on content.
The Parrot Pulse for "Blood Ties" provides an independent measure of its global performance across six dimensions, including travelability, longevity, and franchisability, which can provide valuable insights for distributors considering whether or not to acquire the show. One possible consideration is that while the show is doing well in its home market of Canada, it has poor travelability, indicating that it may face challenges when it comes to international markets.
For talent agencies, understanding the audience data for shows like "Blood Ties" can help guide decisions about potential spin-off opportunities - the data for this show suggests that franchisability, or spin-off potential, is poor. Despite this, it's worth noting that the show's popularity has been growing in recent months, as measured by its momentum.
In terms of programming decisions, understanding the demand data for similar shows may help executives determine whether "Blood Ties" is the right fit for their networks. We know from the data that audiences who like "Blood Ties" are also likely to enjoy "The Alienist," "Nurse Jackie," and "Doctor Who (2005)," among others. This information can help guide network programming decisions, especially when it comes to scheduling and promotion.
Overall, the demand data for "Blood Ties" highlights the importance of understanding audience preferences and behavior, as well as having an understanding of the various dimensions, and how they can inform strategic decisions regarding content acquisition, distribution and program planning.
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Acquire the best shows from partners such as Citytv to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Blood Ties), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Blood Ties, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Citytv‘s Blood Ties is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Citytv and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Blood Ties, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:05 p.m. PST using global television demand datasets from Parrot Analytics for Blood Ties in Canada. We provide our partners with deep TV series insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.