The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Attention entertainment executives working across various sectors - are you looking for a competitive edge in your content, acquisition, distribution, and programming decisions? Look no further than demand data. Demand data measures the popularity of TV shows across all platforms and can help answer specific questions about your content. To demonstrate the power of demand data, let's examine the performance of Bubble Guppies, a Canadian children's show, in March 2024.
First, let's look at content valuation. Bubble Guppies has 6.5 times the audience demand of the average show in Canada over the last 30 days, indicating that it is popular and valuable. Additionally, only 8.6% of all TV shows reach this level of demand. Despite a recent decrease in demand, Bubble Guppies is still in the 97.6th percentile in the family genre in Canada. This indicates higher demand than 97.6% of all family titles in Canada.
With that in mind, how can demand data help executives make more informed decisions? One way is to understand their audience better. Executives can use demand data to identify which genres and shows are most popular with their current audience. In the case of Bubble Guppies, executives can understand what other shows their audience is interested in (Dino Dana, Sesame Street, Hey Duggee, Spongebob Squarepants, Blue's Clues, Dino Dan, The Cat In The Hat Knows A Lot About That!, Fraggle Rock, and Mickey Mouse Clubhouse) to inform acquisition decisions or to develop related content.
Demand data also informs decisions about the platform fit of a show. For instance, executives can use demand data to determine which platforms to distribute Bubble Guppies on based on where it is most in-demand. This indicates that Bubble Guppies is most in-demand in its country of origin, the United States, followed by Canada, New Zealand, Trinidad & Tobago, Pakistan, Brazil, Jamaica, Turkey, and Germany.
Demand data is also useful for determining which titles should be prioritized for acquisitions or programming. Executives can use demand data to ensure that the content they acquire or develop aligns with the preferences of their audience, which can increase subscriber retention and acquisition. Demand data can also reveal under-monetized titles or new opportunity markets for content distribution.
In addition to these applications, demand data can inform decisions about release strategies and pricing, pre-release marketing, and can be used to compare a title's performance to others on the market.
In summary, executives can use demand data to answer questions about content valuation, audience taste clusters, supply and demand, subscriber retention and acquisition, competitive benchmarking, discovery and recommendations, and much more. By using demand data to understand their audience and inform their content decisions, executives can improve their platform's performance and increase audience engagement.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Nickelodeon, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Nickelodeon to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Bubble Guppies), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Nickelodeon by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Bubble Guppies, including those that have not even been released. Appeal to your target markets, including Canada, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Bubble Guppies is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Bubble Guppies, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Bubble Guppies in Canada. We provide our partners with comprehensive TV series workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.