The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, demand data can help you make more informed programming and acquisition decisions. By analyzing the demand for a show, you can evaluate the popularity of a show in a particular market, identify trends, and make better decisions when it comes to acquiring content, programming, or distribution decisions. In the case of Caso Cerrado in Canada, demand data provides several insights that can be useful to executives:
- Content valuation: Using demand data, you can evaluate Caso Cerrado's economic value by revealing how much it contributes to any platform in any region. The show's ability to attract 2.8 times the audience demand of the average show in Canada over the last 30 days indicates that it's worth investing in, and executives can use this data to make informed decisions about content acquisition or to assess the show's worth to another streaming platform.
- Global performance: Demand data also enables you to evaluate a show's global performance across different dimensions. For Caso Cerrado, its worldwide audience demand across all platforms is good, and it has outstanding longevity, momentum, and franchisability. However, its reach and travelability are poor, indicating that it may not appeal to certain markets or regions as much as others.
- Audience engagement: Demand data also enables you to track audience engagement and measure the effectiveness of marketing campaigns. An analysis of Caso Cerrado's performance on a rolling year basis reveals a 17.5% increase in peak demand compared to the last 30 days, indicating growing popularity. Additionally, its recent spike in demand in late January 2024 in Canada may suggest increased engagement with the show, and executives can use this data to optimize marketing campaigns and improve audience retention.
- Genre and audience insights: By analyzing the show's demand, you can evaluate its performance relative to other titles and identify trends in audience preferences. For example, Caso Cerrado ranks in the 96.6th percentile in the talk-show genre in Canada, indicating its popularity with audiences who enjoy this type of programming. Comparing the show's performance in different regions can also reveal insights into local preferences and help executives make more informed programming decisions that cater to specific audiences.
- International demand: Demand data can also be used to evaluate a show's international demand and travelability. In the case of Caso Cerrado, the show's demand in Canada was 19% of its demand in the United States, its country of origin. While the show has outstanding demand in several other markets globally, its travelability is poor, indicating that it may not perform as well in certain regions compared to others.
Overall, demand data is a valuable tool that executives can use to make more informed content, acquisition, programming, and distribution decisions. By analyzing Caso Cerrado's demand data in Canada, executives can evaluate the show's popularity, engagement, and performance in different dimensions, and use this data to make better decisions that drive growth and revenue for their organization.
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Our TV audience measurement dataset is truly global. Discover how popular Telemundo‘s Caso Cerrado is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Telemundo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Caso Cerrado, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been amended on May 10, 2024, 12:31 a.m. PST using tv demand metrics from Parrot Analytics for Caso Cerrado in Canada. We provide our partners with meaningful SVOD know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.