The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV series financing company or a TV production company looking for your next big hit, analyzing audience demand data can lead to a more informed content and programming decision. For instance, demand data analysis can give insight into how popular a TV show is within a particular audience segment, such as the drama genre in Canada, where "City On Fire" ranks at the 93.8th percentile in March 2024.
Moreover, taking into account the information that "City On Fire" has achieved the peak rank of #1237 in Canada, and only 8.6% of all TV shows have this level of demand, you can determine that this TV show has performed well in Canada. Yet, it’s crucial to also note demand trends for the show recently indicate a decrease in demand in Canada.
As a content distributor or a TV network, this audience demand data could be used to forecast the value of a content library over time. If we assume demand is indicative of popularity, analyzing the travelability dimension could offer insight into whether the show could gain an international following. Based on the data, "City On Fire's" worldwide audience demand across all platforms is good, yet its travelability is only okay.
Furthermore, if you want to acquire or distribute content on your streaming platform, the demand analysis of a show using Parrot Analytics’ content valuation system can determine the dollar value contribution of any title, to any platform, in any region. In the example of "City On Fire," the show's global demand performance is considered good in all of the top ten markets where the show is most in-demand over the last 30 days, including Australia, Belgium, Bulgaria, United States, Canada, Czechia, Hong Kong SAR China, China, and the Netherlands.
Using demand data to make programming or acquisition decisions can also be beneficial in retaining or acquiring subscribers. If you want to retain subscribers, you can evaluate which titles to buy that the current audience is currently demanding, whereas if you want to grow your audience, you can focus on acquiring titles that have a high demand from potential subscribers.
Finally, analyzing audience demand for TV shows over various periods offers insights into the momentum of a series and where it fits in the current cultural zeitgeist. For example, while "City On Fire" has poor longevity in maintaining audience demand, its momentum (the pace of growth) is good, meaning there is still increasing interest over the last month in Canada.
In conclusion, Parrot Analytics' demand data could be used by entertainment executives in their strategic decision-making process when it comes to content, acquisition, distribution, and programming, providing valuable insights and data-driven decision-making.
City On Fire's travelability to Canada in the last 30 days is 89%, which means that the audience demand for City On Fire is 89% of the demand in its country of origin, United States. Click through to another market to discover how well City On Fire travels internationally.
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Capture more value from content opportunities in Canada as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Apple TV+, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Apple TV+ to fortify your competitive position in Canada. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. City On Fire), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Apple TV+ by incorporating country-specific trend and market demand factors for all markets including Canada. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Apple TV+‘s City On Fire is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Canada, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Apple TV+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for City On Fire, for example, can be assessed for a market e.g. Canada, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:04 p.m. PST using global tv demand metrics from Parrot Analytics for City On Fire in Canada. We provide our partners with meaningful entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.