As a TV executive or content distributor, leveraging demand data can help you make more informed decisions to drive content distribution. The recent performance of "Doc McStuffins" in Canada can provide insights into the application of content valuation, programming, and distribution decisions.
The first and fundamental question that demand data can answer for you is content valuation. With the Parrot Analytics content valuation system, you can have an economic valuation system for your content powered by global content demand and supply. Using demand data, you can quantify the platform-specific marginal revenue contribution and evaluate a title's ability to drive engagement across the rest of the catalog. Thus, Parrot Analytics' demand data will enable you to calculate the ROI for specific titles, assess a TV series' potential to acquire subscribers and mitigate churn. Similarly, demand quantifies taste clusters, uncovers under-monetized titles, and empowers discovery of niche markets, effectively supporting content acquisition and investing decisions.
In the case of "Doc McStuffins," applying content valuation strategies through demand data can help assess the popularity of the show in Canada, which is 3.1 times the audience demand of the average show, revealing its significant value to any platform. Through demand analysis, we can also detect that demand for "Doc McStuffins" in Canada decreased by 114.7% in October, which is a valuable insight in the programming decision-making process. Analyzing the audience's interest over time can help anticipate shifts in demand and make data-supported programming changes.
Demand data can help you discover your audience, which is a valuable aspect of content acquisition, programming, and distribution decisions. For instance, by analyzing the show's audience profile and related fanbases, the Parrot Analytics platform generated a list of other shows most watched by viewers of "Doc McStuffins" such as "Tangled: The Series", "Vampirina", "Pokémon", among others. Identifying these related shows that attract the same viewers could inform decisions concerning content acquisition, programming, franchise development, promotion and distribution strategies.
Demand data can also help with distribution decisions. In terms of travelability, "Doc McStuffins" has good international demand, indicating opportunities for distribution expansion in other regions. Understanding the demand in the show's country of origin, the United States, provides a baseline to assess the show's performance in other countries, making distribution decisions based on audience preferences. Finally, the reach of "Doc McStuffins" in the leading countries can help identify best-performing regions, reinforcing efforts to expand distribution and to promote audience engagement.
To Sum it up, generating insights from demand data can help you make informed content decisions concerning content valuation, programming, acquisition, distribution, and marketing strategies, among others. The application of this data will allow you to quantify the audience demand, optimize release strategies, assess the effectiveness of marketing campaigns, and help increase engagement and retention of your shows. Ultimately, demand-driven insights make business sense and support the process of making informed decisions in the entertainment industry.
