As an entertainment executive, understanding the demand data of TV shows can help make informed decisions. Let's take "Doc McStuffins" as an example.
Using demand data, content valuation can be used to determine how much an individual series or an entire library of shows is worth to a streaming platform. Content valuation can be applied to any title, to any platform, globally. Content valuation can help individuals quantify the platform-specific marginal revenue contribution, assess a TV series' ability to drive subscriptions and mitigate churn.
In terms of "Doc McStuffins," the show has 2.1 times the audience demand of the average show in Canada, indicating good demand. Compared to its demand over the last 90 days, the demand for this show in Canada has decreased recently. Parrot Analytics' content valuation can be used to assess the show's economic value powered by global content demand and supply.
The show ranks at the 93.8th percentile in the family genre, indicating how it has higher demand than 93.8% of all family titles in Canada which is great for producers looking to target this category. It is also important to note that the demand for "Doc McStuffins" increased by 29.0% in Canada in November. This demand spike in November may have been due to public holidays or increases in children programming viewing.
To expand the reach of the show, it may be worth testing to see which elements of "Doc McStuffins" appeal to fans the most. This can help producers to market the show more effectively and increase viewership. Producers and distributor may also find value in knowing which titles are most popular with audiences in the key global markets where they desire to expand.
In this case, "Doc McStuffins" does well globally, outperforming the demand of the average TV show in each of the top 10 global markets where the show is most in-demand. Producers and distributors may find success pitching "Doc McStuffins" for distribution in these markets.
It is important to note that "Doc McStuffins" has reached the end of its run, so understanding the demand for content can help in future programming decisions for similar shows. The momentum of growth and longevity of the show may give producers and distributors an idea of how to create or acquire new content for maximum audience appeal.
