As TV executives, production companies, and content distributors, you need to have a deep understanding of how demand data can inform your strategic decisions around content acquisition, marketing, and distribution. Demand data is the key to unlocking insights that help you make more informed decisions that can ultimately make or break your series or platform.
Looking at "Doc McStuffins," we can see how understanding its audience demand in different regions and across multiple platforms can help illustrate its global performance and forecast its future potential. By applying market-by-market insights, you can determine which shows are most in-demand and how they impact their platform or network's overall engagement level. For instance, "Doc McStuffins" has maintained an outstanding level of longevity, which measures how well audience demand is maintained over time, and its momentum is likewise outstanding. Additionally, the show's franchisability has a good potential for new spin-offs or franchises, which makes it an attractive acquisition target for production companies and content distributors.
By examining how audience demand is maintained over time, you can identify critical turning points in a show's popularity, its potential growth, and whether it has the potential to become an evergreen title that can continue generating revenue for years to come. Looking at its demand relative to the title average, we can see that "Doc McStuffins" has higher demand than 95.6% of all family titles, indicating that it is a valuable IP with significant market potential.
Finally, understanding the show's presence in different markets and its travelability gives you unique insights into which platforms, linear networks, or streaming services it's most likely to succeed in and how to optimize its distribution strategy to maximize this potential.
In essence, an effective strategy must incorporate the use of audience demand data to make more informed decisions. From content valuation to distribution strategy, audience demand data is essential to understanding what content is most popular, why, and where it is popular. By having these precise insights, you can adjust your content acquisition, marketing, and distribution strategies to maximize ROI and create a sustainable and profitable business model.
